Related papers: Measuring Effectiveness of Video Advertisements
The causal effect of showing an ad to a potential customer versus not, commonly referred to as "incrementality", is the fundamental question of advertising effectiveness. In digital advertising three major puzzle pieces are central to…
Due to the involvement of multiple intermediaries without trusted parties, lack of proper regulations, and a complicated supply chain, ad impression discrepancy affects online advertising. This issue causes up to $82 billion annual revenue…
Large-scale annotated datasets allow AI systems to learn from and build upon the knowledge of the crowd. Many crowdsourcing techniques have been developed for collecting image annotations. These techniques often implicitly rely on the fact…
Recommendation plays a key role in e-commerce and in the entertainment industry. We propose to consider successive recommendations to users under the form of graphs of recommendations. We give models for this representation. Motivated by…
In an effort to combat ad annoyance in mobile apps, publishers have introduced a new ad format called "Incentivized Advertising" or "Rewarded Advertising", whereby users receive rewards in exchange for watching ads. There is much debate in…
In E-commerce, advertising is essential for merchants to reach their target users. The typical objective is to maximize the advertiser's cumulative revenue over a period of time under a budget constraint. In real applications, an…
In recent time, YouTube has evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavors is a strategy practiced by marketing professionals across several industries. This paper rationalizes on…
Advertisement video editing aims to automatically edit advertising videos into shorter videos while retaining coherent content and crucial information conveyed by advertisers. It mainly contains two stages: video segmentation and segment…
Billboard Advertisement has gained popularity due to its significant outrage in return on investment. To make this advertisement approach more effective, the relevant information about the product needs to be reached to the relevant set of…
Short video platforms, such as YouTube, Instagram, or TikTok, are used by billions of users globally. These platforms expose users to harmful content, ranging from clickbait or physical harms to misinformation or online hate. Yet, detecting…
Personalized recommendations form an important part of today's internet ecosystem, helping artists and creators to reach interested users, and helping users to discover new and engaging content. However, many users today are skeptical of…
Film media is a rich form of artistic expression. Unlike photography, and short videos, movies contain a storyline that is deliberately complex and intricate in order to engage its audience. In this paper we present a large scale study…
We consider a causal inference problem frequently encountered in online advertising systems, where a publisher (e.g., Instagram, TikTok) interacts repeatedly with human users and advertisers by sporadically displaying to each user an…
We consider the revenue maximization problem in social advertising, where a social network platform owner needs to select seed users for a group of advertisers, each with a payment budget, such that the total expected revenue that the owner…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
Multimedia content, such as advertisements and story videos, exhibit a rich blend of creativity and multiple modalities. They incorporate elements like text, visuals, audio, and storytelling techniques, employing devices like emotions,…
Media publisher platforms often face an effectiveness-nuisance tradeoff: more annoying ads can be more effective for some advertisers because of their ability to attract attention, but after attracting viewers' attention, their nuisance to…
Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A$^3$) such as the price,…
Online platforms play an increasingly important role in shaping democracy by influencing the distribution of political information to the electorate. In recent years, political campaigns have spent heavily on the platforms' algorithmic…
In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the…