Related papers: Measuring Effectiveness of Video Advertisements
Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing.…
Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. However, the use of content-based feature representations does…
The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of social media users over the last ten years, a new advertising…
Online media offers opportunities to marketers to deliver brand messages to a large audience. Advertising technology platforms enables the advertisers to find the proper group of audiences and deliver ad impressions to them in real time.…
Thumbnails play such an important role in online videos. As the most representative snapshot, they capture the essence of a video and provide the first impression to the viewers; ultimately, a great thumbnail makes a video more attractive…
Unlike popular videos, which would have already achieved high viewership numbers by the time they are declared popular, YouTube trending videos represent content that targets viewers attention over a relatively short time, and has the…
Monetizing websites and web apps through online advertising is widespread in the web ecosystem. The online advertising ecosystem nowadays forces publishers to integrate ads from these third-party domains. On the one hand, this raises…
Funding the production of quality online content is a pressing problem for content producers. The most common funding method, online advertising, is rife with well-known performance and privacy harms, and an intractable subject-agent…
We want to find the optimal strategy for displaying advertisements e.g. banners, videos, in given locations at given times under some realistic dynamic constraints. Our primary goal is to maximize the expected revenue in a given period of…
Advertisement videos serve as a rich and valuable source of purpose-driven information, encompassing high-quality visual, textual, and contextual cues designed to engage viewers. They are often more complex than general videos of similar…
Large Internet video delivery systems serve millions of videos to tens of millions of users on daily basis, via Video-on-Demand and live streaming. Video popularity evolves over time. It represents the workload, as welll as business value,…
With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…
The disorder of urban streetscapes would negatively affect people's perception of their aesthetic quality. The presence of billboards on building facades has been regarded as an important factor of the disorder, but its quantification…
Most search engines sell slots to place advertisements on the search results page through keyword auctions. Advertisers offer bids for how much they are willing to pay when someone enters a search query, sees the search results, and then…
Emerging short-video platforms like TikTok, Instagram Reels, and ShareChat present unique challenges for recommender systems, primarily originating from a continuous stream of new content. ShareChat alone receives approximately 2 million…
Assessing aesthetic preference is a fundamental task related to human cognition. It can also contribute to various practical applications such as image creation for online advertisements. Despite crucial influences of image quality,…
Online advertising on platforms such as Google or Facebook has become an indispensable outreach tool, including for applications where it is desirable to engage different demographics in an equitable fashion, such as hiring, housing, civic…
Ad platforms require reliable measurement of advertising returns: what increase in performance (such as clicks or conversions) can an advertiser expect in return for additional budget on the platform? Even from the perspective of the…
Display advertising normally charges advertisers for every single ad impression. Specifically, if an ad in a webpage has been loaded in the browser, an ad impression is counted. However, due to the position and size of the ad slot, lots of…
With the growth of user-generated content, we observe the constant rise of the number of companies, such as search engines, content aggregators, etc., that operate with tremendous amounts of web content not being the services hosting it.…