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In this work, we are interested on the analysis of competing marketing campaigns between an incumbent who dominates the market and a challenger who wants to enter the market. We are interested in (a) the simultaneous decision of how many…
In distributed environments, such as distributed ledgers technologies and other peer-to-peer architectures, communication represents a crucial topic. The ability to efficiently disseminate contents is strongly influenced by the type of…
We study the optimal referral strategy of a seller and its relationship with the type of communication channels among consumers. The seller faces a partially uninformed population of consumers, interconnected through a directed social…
Understanding the diffusion in social network is an important task. However, this task is challenging since (1) the network structure is usually hidden with only observations of events like "post" or "repost" associated with each node, and…
Masked diffusion models (MDMs) offer a promising non-autoregressive alternative for large language modeling. Standard decoding methods for MDMs, such as confidence-based sampling, select tokens independently based on individual token…
Information diffusion mechanisms based on social influence models are mainly studied using likelihood of adoption when active neighbors expose a user to a message. The problem arises primarily from the fact that for the most part, this…
We design a fixed-price auction mechanism for a seller to sell multiple items in a tree-structured market. The buyers have independently drawn valuation from a uniform distribution, and the seller would like to incentivize buyers to invite…
In this paper, we propose a new framework for the design of incentives aimed at promoting innovation diffusion in social influence networks. In particular, our framework relies on an extension of the Friedkin and Johnsen opinion dynamics…
Diffusion auction design is a new trend in mechanism design for which the main goal is to incentivize existing buyers to invite new buyers, who are their neighbors on a social network, to join an auction even though they are competitors.…
We consider a distributed multi-user system where individual entities possess observations or perceptions of one another, while the truth is only known to themselves, and they might have an interest in withholding or distorting the truth.…
We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function.…
We present an injustice-aware innovation-diffusion model extending the Generalized Linear Threshold framework by assigning agents activation thresholds drawn from a Beta distribution to capture the stochastic nature of adoption shaped by…
Rapid information diffusion and large-scaled information cascades can enable the undesired spread of false information. A small-scaled false information outbreak may potentially lead to an infodemic. We propose a novel information diffusion…
This paper develops strategic foundations for an important statistical model of random networks with heterogeneous expected degrees. Based on this, we show how social networking services that subtly alter the costs and indirect benefits of…
Propagating information to more people through their friends is becoming an increasingly important technology used in domains such as blockchain, advertising, and social media. To incentivize people to broadcast the information, the…
The emergence of online social networks has greatly facilitated the diffusion of information and behaviors. While the two diffusion processes are often intertwined, "talking the talk" does not necessarily mean "walking the talk"--those who…
This paper studies a mechanism design problem over a network, where agents can only participate by referrals. The Bulow-Klemberer theorem proposes that expanding the number of participants is a more effective approach to increase revenue…
Nowadays, information spreading on social networks has triggered an explosive attention in various disciplines. Most of previous works in this area mainly focus on discussing the effects of spreading probability or immunization strategy on…
The proliferation of fake news in the digital age has raised critical concerns, particularly regarding its impact on societal trust and democratic processes. Diverging from conventional agent-based simulation approaches, this work…
Influencing (and being influenced by) others through social networks is fundamental to all human societies. Whether this happens through the diffusion of rumors, opinions, or viruses, identifying the diffusion source (i.e., the person that…