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We study the dynamics of the adoption of new products by agents with continuous opinions and discrete actions (CODA). The model is such that the refusal in adopting a new idea or product is increasingly weighted by neighbor agents as…

Physics and Society · Physics 2009-06-10 Andre C. R. Martins , Carlos de B. Pereira , Renato Vicente

The spread of disinformation (maliciously spread false information) in online social networks has become an important problem in today's society. Disinformation's spread is facilitated by the fact that individuals often accept false…

Physics and Society · Physics 2025-04-15 Corbit R. Sampson , Juan G. Restrepo

In the dynamic landscape of contemporary society, the popularity of ideas, opinions, and interests fluctuates rapidly. Traditional dynamical models in social sciences often fail to capture this inherent volatility, attributing changes to…

General Economics · Economics 2024-12-02 Piero Mazzarisi , Alessio Muscillo , Claudio Pacati , Paolo Pin

Threshold-driven models and game theory are two fundamental paradigms for describing human interactions in social systems. However, in mimicking social contagion processes, models that simultaneously incorporate these two mechanisms have…

Physics and Society · Physics 2024-10-22 Xincheng Shu , Man Yang , Zhongyuan Ruan , Qi Xuan

We propose an SIS competition model describing the propagation of conflicting rumors, such as fake news and its corrections. This simple model captures the interaction between rumor propagation and opinion dynamics, where rumors drive…

Physics and Society · Physics 2026-05-27 Yu Takiguchi , Koji Nemoto

Diffusion of information, behavioral patterns or innovations follows diverse pathways depending on a number of conditions, including the structure of the underlying social network, the sensitivity to peer pressure and the influence of…

Physics and Society · Physics 2015-11-25 Zhongyuan Ruan , Gerardo Iniguez , Marton Karsai , Janos Kertesz

We introduce a model to study the delicate relation between the spreading of information and the formation of opinions in social systems. For this purpose, we propose a two-layer multiplex network model in which consensus dynamics takes…

Physics and Society · Physics 2019-07-03 David Soriano-Paños , Quantong Guo , Vito Latora , Jesús Gómez-Gardeñes

We consider the class of SIS epidemic models in which a large population of individuals chooses whether to adopt protection or to remain unprotected as the epidemic evolves. For a susceptible individual, adopting protection reduces the…

Systems and Control · Electrical Eng. & Systems 2022-03-22 Abhisek Satapathi , Narendra Kumar Dhar , Ashish R. Hota , Vaibhav Srivastava

Contagion, a concept from epidemiology, has long been used to characterize social influence on people's behavior and affective (emotional) states. While it has revealed many useful insights, it is not clear whether the contagion metaphor is…

Social and Information Networks · Computer Science 2016-02-17 Aamena Alshamsi , Fabio Pianesi , Bruno Lepri , Alex Pentland , Iyad Rahwan

After the recent COVID-19 outbreaks, it became increasingly evident that individuals' thoughts and beliefs can have a strong impact on disease transmission. It becomes therefore important to understand how information and opinions on…

Physics and Society · Physics 2024-09-27 Giacomo Albi , Elisa Calzola , Giacomo Dimarco , Mattia Zanella

Social contagion has been studied in various contexts. Many instances of social contagion can be modeled as an infection process where a specific state (adoption of product, fad, knowledge, behavior, etc.) spreads from individual to…

Social and Information Networks · Computer Science 2014-07-01 Hiroki Sayama

Adoption processes in socio-technological systems have been widely studied both empirically and theoretically. The way in which social norms, behaviors, and even items such as books, music, or other commercial or technological product…

Physics and Society · Physics 2021-04-20 Iacopo Iacopini , Vito Latora

Inspired by contagion models of social belief formation, we develop an epistemically-informed modeling framework, SIS-Vo, in which vaccine-related information propagates on a signed opinion network. Our model allows for heterogeneous…

Physics and Society · Physics 2026-05-22 Alessandro Casu , Camilla Quaresmini , Robin Delabays , Lewis Mitchell , Philip E. Paré

In many real-world complex systems, the time-evolution of the network's structure and the dynamic state of its nodes are closely entangled. Here, we study opinion formation and imitation on an adaptive complex network which is dependent on…

Physics and Society · Physics 2016-04-11 Marc Wiedermann , Jonathan F. Donges , Jobst Heitzig , Wolfgang Lucht , Jürgen Kurths

Adoption of innovations, products or online services is commonly interpreted as a spreading process driven to large extent by social influence and conditioned by the needs and capacities of individuals. To model this process one usually…

Physics and Society · Physics 2021-04-28 Márton Karsai , Gerardo Iñiguez , Riivo Kikas , Kimmo Kaski , János Kertész

The adoption of individual behavioural patterns is largely determined by stimuli arriving from peers via social interactions or from external sources. Based on these influences, individuals are commonly assumed to follow simple or complex…

Computers and Society · Computer Science 2024-06-28 Elsa Andres , Gergely Ódor , Iacopo Iacopini , Márton Karsai

In this paper, we propose a two-layer adoption-opinion model to study the diffusion of two competing technologies within a population whose opinions evolve under social influence and adoption-driven feedback. After adopting one technology,…

Systems and Control · Electrical Eng. & Systems 2026-01-26 Martina Alutto , Fabrizio Dabbene , Angela Fontan , Karl H. Johansson , Chiara Ravazzi

I reflect on the statistical methods of the Christakis-Fowler studies on network-based contagion of traits by checking the sensitivity of these kinds of results to various alternate specifications and generative mechanisms. Despite the…

Applications · Statistics 2013-02-11 A. C. Thomas

Social contagion is a ubiquitous and fundamental process that drives individual and social changes. Although social contagion arises as a result of cognitive processes and biases, the integration of cognitive mechanisms with the theory of…

Social and Information Networks · Computer Science 2024-05-01 Rachith Aiyappa , Alessandro Flammini , Yong-Yeol Ahn

This paper studies novel epidemic spreading problems influenced by opinion evolution in social networks, where the opinions reflect the public health concerns. A coupled bilayer network is proposed, where the epidemics spread over several…

Physics and Society · Physics 2024-01-10 Qiulin Xu , Hideaki Ishii