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This paper investigates the spread of infectious diseases within a networked community by integrating epidemic transmission and public opinion dynamics. We propose a novel discrete-time networked SIS (Susceptible-Infectious-Susceptible)…

Systems and Control · Electrical Eng. & Systems 2025-08-14 Qiulin Xu , Tatsuya Masada , Hideaki Ishii

Understanding how sustainable behaviors spread within heterogeneous societies requires the integration of behavioral data, social influence mechanisms, and structured approaches to control. In this paper, we propose a data-driven…

Social and Information Networks · Computer Science 2025-11-17 Martina Alutto , Sofia Bellotti , Fabrizio Dabbene , Chiara Ravazzi

The collective behaviour of people adopting an innovation, product or online service is commonly interpreted as a spreading phenomenon throughout the fabric of society. This process is arguably driven by social influence, social learning…

Physics and Society · Physics 2017-06-30 Gerardo Iñiguez , Zhongyuan Ruan , Kimmo Kaski , János Kertész , Márton Karsai

We investigate opinion spreading by a threshold model in a situation where the influence of people is heterogeneously distributed. We focus on the response of the average opinion as a function between the trend between out-degree (number of…

Physics and Society · Physics 2017-07-26 Eun Lee , Petter Holme

Diffusion of innovation can be interpreted as a social spreading phenomena governed by the impact of media and social interactions. Although these mechanisms have been identified by quantitative theories, their role and relative importance…

Physics and Society · Physics 2014-10-24 Márton Karsai , Gerardo Iñiguez , Kimmo Kaski , János Kertész

The rate of adoption of new information depends on reinforcement from multiple sources in a way that often cannot be described by simple contagion processes. In such cases, contagion is said to be complex. Complex contagion happens in the…

Physics and Society · Physics 2019-06-21 Vítor V. Vasconcelos , Simon A. Levin , Flávio L. Pinheiro

A key ingredient in social contagion dynamics is reinforcement, as adopting a certain social behavior requires verification of its credibility and legitimacy. Memory of non-redundant information plays an important role in reinforcement,…

Physics and Society · Physics 2015-07-29 Wei Wang , Ming Tang , Hai-Feng Zhang , Ying-Cheng Lai

This paper investigates an optimal control problem for an adoption-opinion model that couples opinion dynamics with a compartmental adoption framework on a multilayer network to study the diffusion of sustainable behaviors. Adoption evolves…

Systems and Control · Electrical Eng. & Systems 2026-01-26 Martina Alutto , Qiulin Xu , Fabrizio Dabbene , Hideaki Ishii , Chiara Ravazzi

We propose a mathematical model to study coupled epidemic and opinion dynamics in a network of communities. Our model captures SIS epidemic dynamics whose evolution is dependent on the opinions of the communities toward the epidemic, and…

Systems and Control · Electrical Eng. & Systems 2025-06-23 Baike She , Ji Liu , Shreyas Sundaram , Philip E. Paré

This research investigates the coupled dynamics of behavior and infectious disease using a mathematical model. We integrate a two-state q-voter opinion process with SIS-type infection dynamics, where transmission rates are influenced by the…

Physics and Society · Physics 2025-12-13 Thomas Goetz , Tyll Krueger , Karol Niedzielewski , Jan Schneider , Barbara Pabjan

Research on social contagion dynamics has not yet including a theoretical analysis of the ubiquitous local trend imitation (LTI) characteristic. We propose a social contagion model with a tent-like adoption probability distribution to…

Physics and Society · Physics 2017-09-26 Xuzhen Zhu , Wei Wang , Shimin Cai , H. Eugene Stanley

Modeling human behavior is essential to accurately predict epidemic spread, with behaviors like vaccine hesitancy complicating control efforts. While epidemic spread is often treated as a simple contagion, vaccine uptake may follow complex…

Physics and Society · Physics 2024-12-17 Alfonso de Miguel-Arribas , Alberto Aleta , Yamir Moreno

We present and analyze a mathematical model to study the feedback between behavior and epidemic spread in a population that is actively assessing and reacting to risk of infection. In our model, a population dynamically forms an opinion…

Dynamical Systems · Mathematics 2025-03-20 Marcela Ordorica Arango , Anastasia Bizyaeva , Simon A. Levin , Naomi Ehrich Leonard

Behavioral adoptions are influenced by peers in different ways. While some individuals may change after a single incoming influence, others need multiple cumulated attempts. These two mechanism, known as the simple and the complex…

Physics and Society · Physics 2024-12-02 Elsa Andres , Romualdo Pastor-Satorras , Michele Starnini , Márton Karsai

In this work we consider a model of epidemic spreading coupled with an opinion dynamics in a fully-connected population. Regarding the opinion dynamics, the individuals may be in two distinct states, namely in favor or against a vaccination…

Physics and Society · Physics 2016-10-28 Marcelo A. Pires , Nuno Crokidakis

We analyze a model designed to describe the spread and accumulation of opinions in a population. Inspired by the social contagion paradigm, our model is built on the classical SIR model of Kermack and McKendrick and consists in a system of…

Analysis of PDEs · Mathematics 2024-12-16 Romain Ducasse , Samuel Tréton

Understanding nonlinear social contagion dynamics on dynamical networks, such as opinion formation, is crucial for gaining new insights into consensus and polarization. Similar to threshold-dependent complex contagions, the nonlinearity in…

Physics and Society · Physics 2025-04-24 Xunlong Wang , Feng Fu , Bin Wu

We introduce a general contagion-like model for competing opinions that includes dynamic resistance to alternative opinions. We show that this model can describe candidate vote distributions, spatial vote correlations, and a slow approach…

Physics and Society · Physics 2016-03-08 Keith A. Burghardt , William Rand , Michelle Girvan

This work consists of an epidemic model with vaccination coupled with an opinion dynamics. Our objective was to study how disease risk perception can influence opinions about vaccination and therefore the spreading of the disease.…

Physics and Society · Physics 2019-11-20 Marcelo A. Pires , André L. Oestereich , Nuno Crokidakis

Ideas, behaviors, and opinions spread through social networks. If the probability of spreading to a new individual is a non-linear function of the fraction of the individuals' affected neighbors, such a spreading process becomes a "complex…

Physics and Society · Physics 2023-08-30 Julian Kates-Harbeck , Michael M. Desai
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