Related papers: An Advert Creation System for Next-Gen Publicity
Online advertising is an important revenue source for many IT companies. In the search advertising scenario, advertisement text that meets the need of the search query would be more attractive to the user. However, the manual creation of…
The rapid increase in the amount of published visual data and the limited time of users bring the demand for processing untrimmed videos to produce shorter versions that convey the same information. Despite the remarkable progress that has…
Video inpainting aims to fill spatio-temporal holes with plausible content in a video. Despite tremendous progress of deep neural networks for image inpainting, it is challenging to extend these methods to the video domain due to the…
Understanding multimodal video ads is crucial for improving query-ad matching and relevance ranking on short video platforms, enhancing advertising effectiveness and user experience. However, the effective utilization of multimodal…
One of the challenging tasks in the field of video understanding is extracting semantic content from video inputs. Most existing systems use language models to describe videos in natural language sentences, but this has several major…
"Creativity is the heart and soul of advertising services". Effective creatives can create a win-win scenario: advertisers can reach target users and achieve marketing objectives more effectively, users can more quickly find products of…
It takes skill to build a meaningful predictive model even with the abundance of implementations of modern machine learning algorithms and readily available computing resources. Building a model becomes challenging if hundreds of terabytes…
In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display…
Technological developments have produced methods that can generate educational videos from input text or sound. Recently, the use of deep learning techniques for image and video generation has been widely explored, particularly in…
Despite the remarkable progress in text-to-video models, achieving precise control over text elements and animated graphics remains a significant challenge, especially in applications such as video advertisements. To address this…
Homepage is the first touch point in the customer's journey and is one of the prominent channels of revenue for many e-commerce companies. A user's attention is mostly captured by homepage banner images (also called Ads/Creatives). The set…
Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often…
This paper focuses on automatically generating the text of an ad, and the goal is that the generated text can capture user interest for achieving higher click-through rate (CTR). We propose CREATER, a CTR-driven advertising text generation…
Multiple content providers rely on native advertisement for revenue by placing ads within the organic content of their pages. We refer to this setting as ``queryless'' to differentiate from search advertisement where a user submits a search…
Creating advertising images is often a labor-intensive and time-consuming process. Can we automatically generate such images using basic product information like a product foreground image, taglines, and a target size? Existing methods…
With the rising of short video apps, such as TikTok, Snapchat and Kwai, advertisement in short-term user-generated videos (UGVs) has become a trending form of advertising. Prediction of user behavior without specific user profile is…
Advertisements (ads) often contain strong affective content to capture viewer attention and convey an effective message to the audience. However, most computational affect recognition (AR) approaches examine ads via the text modality, and…
Sponsored search ads appear next to search results when people look for products and services on search engines. In recent years, they have become one of the most lucrative channels for marketing. As the fundamental basis of search ads,…
The rapid advancement of text-to-video (T2V) models has revolutionized content creation, yet their commercial potential remains largely untapped. We introduce, for the first time, the task of seamless brand integration in T2V: automatically…
There is a perennial need in the online advertising industry to refresh ad creatives, i.e., images and text used for enticing online users towards a brand. Such refreshes are required to reduce the likelihood of ad fatigue among online…