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Cookie paywalls allow visitors to access the content of a website only after making a choice between paying a fee (paying option) or accepting tracking (cookie option). The practice has been studied in previous research in regard to its…

In a multi-channel marketing world, the purchase decision journey encounters many interactions (e.g., email, mobile notifications, display advertising, social media, and so on). These impressions have direct (main effects), as well as…

User engagement is crucial to the long-term success of a mobile app. Several metrics, such as dwell time, have been used for measuring user engagement. However, how to effectively predict user engagement in the context of mobile apps is…

On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…

The web browser is one of the major channels to access the Internet on mobile devices. Based on the smartphone usage logs from millions of real-world Android users, it is interesting to find that about 38% users have more than one browser…

Ad blockers allow users to browse websites without viewing ads. Online news providers that rely on advertising revenue tend to perceive users adoption of ad blockers purely as a threat to revenue. Yet, this perception ignores the…

Opinionated users often seek information that aligns with their preexisting beliefs while dismissing contradictory evidence due to confirmation bias. This conduct hinders their ability to consider alternative stances when searching the web.…

Organic updates (from a member's network) and sponsored updates (or ads, from advertisers) together form the newsfeed on LinkedIn. The newsfeed, the default homepage for members, attracts them to engage, brings them value and helps LinkedIn…

Looking into the growth of information in the web it is a very tedious process of getting the exact information the user is looking for. Many search engines generate user profile related data listing. This paper involves one such process…

Understanding the impact of digital platforms on user behavior presents foundational challenges, including issues related to polarization, misinformation dynamics, and variation in news consumption. Comparative analyses across platforms and…

For many companies, competitiveness in e-commerce requires a successful presence on the web. Web sites are used to establish the company's image, to promote and sell goods and to provide customer support. The success of a web site affects…

When interacting with information retrieval (IR) systems, users, affected by confirmation biases, tend to select search results that confirm their existing beliefs on socially significant contentious issues. To understand the judgments and…

Documents serve as a crucial and indispensable medium for everyday workplace tasks. However, understanding, interacting and creating such documents on today's planar interfaces without any intelligent support are challenging due to our…

Heuristics for user experience state that users will transfer their expectations from one product to another. A lack of consistency between products can increase users' cognitive friction, leading to frustration and rejection. This paper…

Getting deeper insights into the online browsing behavior of Web users has been a major research topic since the advent of the WWW. It provides useful information to optimize website design, Web browser design, search engines offerings, and…

Recommendation systems underlie a variety of online platforms. These recommendation systems and their users form a feedback loop, wherein the former aims to maximize user engagement through personalization and the promotion of popular…

As mobile app usage continues to rise, so does the generation of extensive user interaction data, which includes actions such as swiping, zooming, or the time spent on a screen. Apps often collect a large amount of this data and claim to…

Multitasking with a touch screen user-interface while driving is known to impact negatively driving performance and safety. Literature shows that list scrolling interfaces generate more visual-manual distraction than structured menus and…

Our consumption of online information is mediated by filtering, ranking, and recommendation algorithms that introduce unintentional biases as they attempt to deliver relevant and engaging content. It has been suggested that our reliance on…

Recommender systems often struggle to strike a balance between matching users' tastes and providing unexpected recommendations. When recommendations are too narrow and fail to cover the full range of users' preferences, the system is…