Related papers: Scheduling Advertisement Delivery in Vehicular Net…
As an emerging secure learning paradigm in lever-aging cross-agency private data, vertical federatedlearning (VFL) is expected to improve advertising models by enabling the joint learning of complementary user attributes privately owned by…
Online advertising has motivated interest in online selection problems. Displaying ads to the right users benefits both the platform (e.g., via pay-per-click) and the advertisers (by increasing their reach). In practice, not all users click…
Federated learning is an emerging distributed machine learning framework in the Internet of Vehicles (IoV). In IoV, millions of vehicles are willing to train the model to share their knowledge. Maintaining an active state means the…
This paper gives a theoretical model for design and analysis of mechanisms for online marketplaces where a bidding dashboard enables the bid-optimization of long-lived agents. We assume that a good allocation algorithm exists when given the…
Managing millions of digital auctions is an essential task for modern advertising auction systems. The main approach to managing digital auctions is an autobidding approach, which depends on the Click-Through Rate and Conversion Rate…
Ride-sourcing platforms such as Uber and Lyft offer drivers (i.e., platform suppliers) considerable freedom of choice in multiple aspects. At the operational level, drivers can freely accept or decline trip requests that can significantly…
Electric vehicles (EVs) are being rapidly adopted due to their economic and societal benefits. Autonomous mobility-on-demand (AMoD) systems also embrace this trend. However, the long charging time and high recharging frequency of EVs pose…
Messenger advertisements (ads) give direct and personal user experience yielding high conversion rates and sales. However, people are skeptical about ads and sometimes perceive them as spam, which eventually leads to a decrease in user…
In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search engines. Advertisers have to deal with a series of keyword decisions throughout the entire lifecycle of search advertising…
We study the problem of allocating Electric Vehicles (EVs) to charging stations and scheduling their charging. We develop offline and online solutions that treat EV users as self-interested agents that aim to maximise their profit and…
Problem definition: Transportation terminals such as airports often experience persistent oversupply of idle ride-sourcing drivers, resulting in long driver waiting times and inducing externalities such as curbside congestion. While…
Automotive services for connected vehicles are one of the main fields of application for new-generation mobile networks as well as for the edge computing paradigm. In this paper, we investigate a system architecture that integrates the…
With rapid population growth and urban development, traffic congestion has become an inescapable issue, especially in large cities. Many congestion reduction strategies have been proposed in the past, ranging from roadway extension to…
Many companies rely on advertising platforms such as Google, Facebook, or Instagram to recruit a large and diverse applicant pool for job openings. Prior works have shown that equitable bidding may not result in equitable outcomes due to…
Internet advertisers (buyers) repeatedly procure ad impressions from ad platforms (sellers) with the aim to maximize total conversion (i.e. ad value) while respecting both budget and return-on-investment (ROI) constraints for efficient…
The video broadcasting industry has been growing significantly in the recent years, specially on delivering personalized contents to the end users. While video broadcasting has continued to grow beyond TV, video adverting has become a key…
Motivated by the rapid development of autonomous vehicle technology, this work focuses on the challenges of introducing them in ride-hailing platforms with conventional strategic human drivers. We consider a ride-hailing platform that…
We consider the vehicle routing problem with stochastic demands (VRPSD), a problem in which customer demands are known in distribution at the route planning stage and revealed during route execution upon arrival at each customer. A…
We consider the fundamental scenario where a single item is to be sold to one of two agents. Both agents draw their valuation for the item from the same probability distribution. However, only one of them submits a bid to the mechanism. The…
The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is…