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Diffusion is a fundamental graph process, underpinning such phenomena as epidemic disease contagion and the spread of innovation by word-of-mouth. We address the algorithmic problem of finding a set of k initial seed nodes in a network so…

Data Structures and Algorithms · Computer Science 2016-06-23 Christian Borgs , Michael Brautbar , Jennifer Chayes , Brendan Lucier

While influence maximization in social networks has been studied extensively in computer science community for the last decade the focus has been on the progressive influence models, such as independent cascade (IC) and Linear threshold…

Social and Information Networks · Computer Science 2018-06-19 Golshan Golnari , Amir Asiaee , Arindam Banerjee , Zhi-Li Zhang

Betweenness is a well-known centrality measure that ranks the nodes according to their participation in the shortest paths of a network. In several scenarios, having a high betweenness can have a positive impact on the node itself. Hence,…

Data Structures and Algorithms · Computer Science 2018-08-02 Elisabetta Bergamini , Pierluigi Crescenzi , Gianlorenzo D'Angelo , Henning Meyerhenke , Lorenzo Severini , Yllka Velaj

Influence maximization in complex networks, i.e., maximizing the size of influenced nodes via selecting K seed nodes for a given spreading process, has attracted great attention in recent years. However, the influence maximization problem…

Social and Information Networks · Computer Science 2022-06-06 Ming Xie , Xiu-Xiu Zhan , Chuang Liu , Zi-Ke Zhang

Given a directed graph (representing a social network), the influence maximization problem is to find k nodes which, when influenced (or activated), would maximize the number of remaining nodes that get activated. In this paper, we consider…

Social and Information Networks · Computer Science 2020-12-01 Hemant Gehlot , Shreyas Sundaram , Satish V. Ukkusuri

Most people simultaneously belong to several distinct social networks, in which their relations can be different. They have opinions about certain topics, which they share and spread on these networks, and are influenced by the opinions of…

Social and Information Networks · Computer Science 2017-06-12 Alexandre Reiffers-Masson , Vincent Labatut

Fair Influence Maximization (FIM) seeks to mitigate disparities in influence across different groups and has recently garnered increasing attention. A widely adopted notion of fairness in FIM is the maximin constraint, which directly…

Data Structures and Algorithms · Computer Science 2026-02-02 Xiaobin Rui , Qiangpeng Fang , Chen Peng , Jilong Shi , Zhixiao Wang , Wei Chen

Given a social network G and a constant k, the influence maximization problem asks for k nodes in G that (directly and indirectly) influence the largest number of nodes under a pre-defined diffusion model. This problem finds important…

Social and Information Networks · Computer Science 2014-05-02 Youze Tang , Xiaokui Xiao , Yanchen Shi

In this paper, we study the adversarial attacks on influence maximization under dynamic influence propagation models in social networks. In particular, given a known seed set S, the problem is to minimize the influence spread from S by…

Social and Information Networks · Computer Science 2022-12-20 Lichao Sun , Xiaobin Rui , Wei Chen

Due to much closer to real application scenarios,the budgeted influence maximization (BIM) problem has attracted great attention among researchers. As a variant of the influence maximization (IM) problem, the BIM problem aims at mining…

Social and Information Networks · Computer Science 2022-03-23 Jianshe Wu , Junjun Gao , Hongde Zhu , Zulei Zhang

We study fairness in social influence maximization, whereby one seeks to select seeds that spread a given information throughout a network, ensuring balanced outreach among different communities (e.g. demographic groups). In the literature,…

Social and Information Networks · Computer Science 2025-01-31 Shubham Chowdhary , Giulia De Pasquale , Nicolas Lanzetti , Ana-Andreea Stoica , Florian Dorfler

The identification of influential spreaders in complex networks is a popular topic in studies of network characteristics. Many centrality measures have been proposed to address this problem, but most have limitations. In this paper, a…

Social and Information Networks · Computer Science 2019-10-08 Tao Wen , Yong Deng

Influence maximization (IM) is the task of finding the most important nodes in order to maximize the spread of influence or information on a network. This task is typically studied on static or temporal networks where the complete topology…

Social and Information Networks · Computer Science 2023-09-13 Eric Yanchenko , Tsuyoshi Murata , Petter Holme

Given the popularity of the viral marketing campaign in online social networks, finding an effective method to identify a set of most influential nodes so to compete well with other viral marketing competitors is of upmost importance. We…

Social and Information Networks · Computer Science 2014-11-03 Yishi Lin , John C. S. Lui

We study the power of fractional allocations of resources to maximize influence in a network. This work extends in a natural way the well-studied model by Kempe, Kleinberg, and Tardos (2003), where a designer selects a (small) seed set of…

Computer Science and Game Theory · Computer Science 2014-01-31 Erik D. Demaine , MohammadTaghi Hajiaghayi , Hamid Mahini , David L. Malec , S. Raghavan , Anshul Sawant , Morteza Zadimoghadam

The problem of selecting an optimal seed set to maximise influence in networks has been a subject of intense research in recent years. However, despite numerous works addressing this area, it remains a topic that requires further…

Social and Information Networks · Computer Science 2025-04-16 Michał Czuba , Piotr Bródka

We consider stochastic influence maximization problems arising in social networks. In contrast to existing studies that involve greedy approximation algorithms with a 63% performance guarantee, our work focuses on solving the problem…

Social and Information Networks · Computer Science 2020-06-02 Hao-Hsiang Wu , Simge Kucukyavuz

The integrity and functionality of many real-world complex systems hinge on a small set of pivotal nodes, or influencers. In different contexts, these influencers are defined as either structurally important nodes that maintain the…

Physics and Society · Physics 2019-08-30 Sen Pei , Jiannan Wang , Flaviano Morone , Hernán A Makse

We propose a new measure to quantify the impact of a node $i$ in controlling a directed network. This measure, called `control contribution' $\mathcal{C}_{i}$, combines the probability for node $i$ to appear in a set of driver nodes and the…

Social and Information Networks · Computer Science 2019-06-12 Yan Zhang , Antonios Garas , Frank Schweitzer

Influence maximization is the problem of selecting a set of influential users in the social network. Those users could adopt the product and trigger a large cascade of adoptions through the " word of mouth " effect. In this paper, we…

Social and Information Networks · Computer Science 2017-01-23 Siwar Jendoubi , Arnaud Martin , Ludovic Liétard , Ben Hend , Ben Boutheina