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For maximizing influence spread in a social network, given a certain budget on the number of seed nodes, we investigate the effects of selecting and activating the seed nodes in multiple phases. In particular, we formulate an appropriate…

Social and Information Networks · Computer Science 2015-02-24 Swapnil Dhamal , Prabuchandran K. J. , Y. Narahari

The Linear Threshold Model is a widely used model that describes how information diffuses through a social network. According to this model, an individual adopts an idea or product after the proportion of their neighbors who have adopted it…

Social and Information Networks · Computer Science 2022-01-28 Christopher Tran , Elena Zheleva

Information diffusion and influence maximization are important and extensively studied problems in social networks. Various models and algorithms have been proposed in the literature in the context of the influence maximization problem. A…

Computer Science and Game Theory · Computer Science 2015-03-18 Mayur Mohite , Y. Narahari

The typical algorithmic problem in viral marketing aims to identify a set of influential users in a social network, who, when convinced to adopt a product, shall influence other users in the network and trigger a large cascade of adoptions.…

Machine Learning · Computer Science 2014-04-17 Nan Du , Yingyu Liang , Maria Florina Balcan , Le Song

We propose a generalized framework for influence maximization in large-scale, time evolving networks. Many real-life influence graphs such as social networks, telephone networks, and IP traffic data exhibit dynamic characteristics, e.g.,…

Social and Information Networks · Computer Science 2018-08-13 Vijaya Krishna Yalavarthi , Arijit Khan

In this paper, we consider the problem of maximizing the spread of influence through a social network. Given a graph with a threshold value~$thr(v)$ attached to each vertex~$v$, the spread of influence is modeled as follows: A vertex~$v$…

Data Structures and Algorithms · Computer Science 2014-08-19 Cristina Bazgan , Morgan Chopin , André Nichterlein , Florian Sikora

Influence maximization is the task of finding a set of seed nodes in a social network such that the influence spread of these seed nodes based on certain influence diffusion model is maximized. Topic-aware influence diffusion models have…

Social and Information Networks · Computer Science 2014-11-24 Wei Chen , Tian Lin , Cheng Yang

We consider the fractional influence maximization problem, i.e., identifying users on a social network to be incentivized with potentially partial discounts to maximize the influence on the network. The larger the discount given to a user,…

Social and Information Networks · Computer Science 2024-07-09 Akhil Bhimaraju , Eliot W. Robson , Lav R. Varshney , Abhishek K. Umrawal

Influence maximization(IM) problem is to find a seed set in a social network which achieves the maximal influence spread. This problem plays an important role in viral marketing. Numerous models have been proposed to solve this problem.…

Social and Information Networks · Computer Science 2015-10-22 Yaxuan Wang , Hongzhi Wang , Jianzhong Li

An algorithm for efficiently calculating the expected size of single-seed cascade dynamics on networks is proposed and tested. The expected size is a time-dependent quantity and so enables the identification of nodes who are the most…

Physics and Society · Physics 2025-05-01 James P. Gleeson , Ailbhe Cassidy , Daniel Giles , Ali Faqeeh

Estimating cascade size and nodes' influence is a fundamental task in social, technological, and biological networks. Yet this task is extremely challenging due to the sheer size and the structural heterogeneity of networks. We investigate…

Data Structures and Algorithms · Computer Science 2017-04-18 Hung T. Nguyen , Tri P. Nguyen , Tam Vu , Thang N. Dinh

The influence maximization (IM) problem aims at finding a subset of seed nodes in a social network that maximize the spread of influence. In this study, we focus on a sub-class of IM problems, where whether the nodes are willing to be the…

Social and Information Networks · Computer Science 2021-06-15 Haipeng Chen , Wei Qiu , Han-Ching Ou , Bo An , Milind Tambe

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

The Influence Maximization problem under the Independent Cascade model (IC) is considered. The problem asks for a minimal set of vertices to serve as "seed set" from which a maximum influence propagation is expected. New seed-set selection…

Social and Information Networks · Computer Science 2024-01-02 Faisal N. Abu-Khzam , Ghinwa Bou Matar , Sergio Thoumi

Influence maximization (IM) is a crucial optimization task related to analyzing complex networks in the real world, such as social networks, disease propagation networks, and marketing networks. Publications to date about the IM problem…

Social and Information Networks · Computer Science 2024-05-16 Xilong Qu , Wenbin Pei , Yingchao Yang , Xirong Xu , Renquan Zhang , Qiang Zhang

We consider the problem of Influence Maximization (IM), the task of selecting $k$ seed nodes in a social network such that the expected number of nodes influenced is maximized. We propose a community-aware divide-and-conquer framework that…

Social and Information Networks · Computer Science 2023-02-21 Abhishek K. Umrawal , Christopher J. Quinn , Vaneet Aggarwal

Information flow, opinion, and epidemics spread over structured networks. When using individual node centrality indicators to predict which nodes will be among the top influencers or spreaders in a large network, no single centrality has…

Social and Information Networks · Computer Science 2020-11-30 Doina Bucur

The information flows among the people while they communicate through social media websites. Due to the dependency on digital media, a person shares important information or regular updates with friends and family. The set of persons on…

Social and Information Networks · Computer Science 2024-06-14 Rahul Kumar Gautam , Anjeneya Swami Kare , Durga Bhavani S

We consider the problem of identifying the most influential nodes for a spreading process on a network when prior knowledge about structure and dynamics of the system is incomplete or erroneous. Specifically, we perform a numerical analysis…

Physics and Society · Physics 2018-10-09 Şirag Erkol , Ali Faqeeh , Filippo Radicchi

Fairness in influence maximization has been a very active research topic recently. Most works in this context study the question of how to find seeding strategies (deterministic or probabilistic) such that nodes or communities in the…

Social and Information Networks · Computer Science 2023-02-28 Ruben Becker , Gianlorenzo D'Angelo , Sajjad Ghobadi