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Identifying the most influential individuals can provide invaluable help in developing and deploying effective viral marketing strategies. Previous studies mainly focus on designing efficient algorithms or heuristics to find top-K…

Social and Information Networks · Computer Science 2015-08-06 Xiaodong Liu , Xiangke Liao , Shanshan Li , Jingying Zhang , Lisong Shao , Chenlin Huang , Liquan Xiao

Information diffusion and virus propagation are fundamental processes taking place in networks. While it is often possible to directly observe when nodes become infected with a virus or adopt the information, observing individual…

Data Structures and Algorithms · Computer Science 2015-03-17 Manuel Gomez-Rodriguez , Jure Leskovec , Andreas Krause

Who are the influential people in an online social network? The answer to this question depends not only on the structure of the network, but also on details of the dynamic processes occurring on it. We classify these processes as…

Computers and Society · Computer Science 2010-05-27 Rumi Ghosh , Kristina Lerman

Identifying noteworthy spreaders in a network is essential for understanding the spreading process and controlling the reach of the spread in the network. The nodes that are holding more intrinsic power to extend the reach of the spread are…

Social and Information Networks · Computer Science 2021-03-23 Samet Atdag , Haluk O. Bingol

An algorithm for efficiently calculating the expected size of single-seed cascade dynamics on networks is proposed and tested. The expected size is a time-dependent quantity and so enables the identification of nodes who are the most…

Physics and Society · Physics 2025-05-01 James P. Gleeson , Ailbhe Cassidy , Daniel Giles , Ali Faqeeh

In a social network, influence diffusion is the process of spreading innovations from user to user. An activation state identifies who are the active users who have adopted the target innovation. Given an activation state of a certain…

Social and Information Networks · Computer Science 2016-12-13 Guangmo , Tong , Shasha Li , Weili Wu , Ding-Zhu Du

We propose the Temporal Walk Centrality, which quantifies the importance of a node by measuring its ability to obtain and distribute information in a temporal network. In contrast to the widely-used betweenness centrality, we assume that…

Social and Information Networks · Computer Science 2022-02-09 Lutz Oettershagen , Petra Mutzel , Nils M. Kriege

In this paper, we tackle a challenging problem inherent in a series of applications: tracking the influential nodes in dynamic networks. Specifically, we model a dynamic network as a stream of edge weight updates. This general model…

Social and Information Networks · Computer Science 2017-08-25 Yu Yang , Zhefeng Wang , Jian Pei , Enhong Chen

Influence propagation in social networks is a subject of growing interest. A relevant issue in those networks involves the identification of key influencers. These players have an important role on viral marketing strategies and message…

Social and Information Networks · Computer Science 2021-02-05 Pedro Martins , Filipa Alarcão Martins

Understanding the network structure, and finding out the influential nodes is a challenging issue in the large networks. Identifying the most influential nodes in the network can be useful in many applications like immunization of nodes in…

Social and Information Networks · Computer Science 2017-01-10 Naveen Gupta , Anurag Singh , Hocine Cherifi

A fundamental question related to innovation diffusion is how the social network structure influences the process. Empirical evidence regarding real-world influence networks is very limited. On the other hand, agent-based modeling…

Physics and Society · Physics 2015-06-17 Katarzyna Sznajd-Weron , Janusz Szwabinski , Rafal Weron , Tomasz Weron

Exploring the internal mechanism of information spreading is critical for understanding and controlling the process. Traditional spreading models often assume individuals play the same role in the spreading process. In reality, however,…

Social and Information Networks · Computer Science 2025-07-10 Chang Su , Fang Zhou , Linyuan Lü

Influence propagation has been the subject of extensive study due to its important role in social networks, epidemiology, and many other areas. Understanding propagation mechanisms is critical to control the spread of fake news or…

Optimization and Control · Mathematics 2022-09-28 Vinicius Ferreira , Artur Pessoa , Thibaut Vidal

The understanding of how users in a network update their opinions based on their neighbours opinions has attracted a great deal of interest in the field of network science, and a growing body of literature recognises the significance of…

Social and Information Networks · Computer Science 2022-08-30 Zahra Ghorbani , Seyed Hossein Khasteh , Saeid Ghafouri

We study network centrality based on dynamic influence propagation models in social networks. To illustrate our integrated mathematical-algorithmic approach for understanding the fundamental interplay between dynamic influence processes and…

Social and Information Networks · Computer Science 2017-03-02 Wei Chen , Shang-Hua Teng

Social Media is a key aspect of modern society where people share their thoughts, views, feelings and sentiments. Over the last few years, the inflation in popularity of social media has resulted in a monumental increase in data. Users use…

Social and Information Networks · Computer Science 2021-07-14 M. M. H Dihyat , K Malik , M. A Khan , B Imran

How to identify the influential spreaders in social networks is crucial for accelerating/hindering information diffusion, increasing product exposure, controlling diseases and rumors, and so on. In this paper, by viewing the k-shell value…

Physics and Society · Physics 2016-03-30 Ling-Ling Ma , Chuang Ma , Hai-Feng Zhang , Bing-Hong Wang

Influencing (and being influenced by) others through social networks is fundamental to all human societies. Whether this happens through the diffusion of rumors, opinions, or viruses, identifying the diffusion source (i.e., the person that…

Social and Information Networks · Computer Science 2022-09-05 Marcin Waniek , Manuel Cebrian , Petter Holme , Talal Rahwan

Numerous centrality measures have been proposed to evaluate the importance of nodes in networks, yet comparative analyses of these measures remain limited. Based on 80 real-world networks, we conducted an empirical analysis of 16…

Other Statistics · Statistics 2025-08-14 Yilin Bi , Xinshan Jiao , Tao Zhou

The reversible spreading processes with repeated infection widely exist in nature and human society, such as gonorrhea propagation and meme spreading. Identifying influential spreaders is an important issue in the reversible spreading…

Physics and Society · Physics 2021-05-24 Junyi Qu , Ming Tang , Ying Liu , Shuguang Guan