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An efficient strategy for the identification of influential spreaders that could be used to control epidemics within populations would be of considerable importance. Generally, populations are characterized by its community structures and…

Physics and Society · Physics 2018-10-23 Shi-Long Luo , Kai Gong , Li Kang

Identifying influential node groups in complex networks is crucial for optimizing information dissemination, epidemic control, and viral marketing. However, traditional centrality-based methods often focus on individual nodes, resulting in…

Social and Information Networks · Computer Science 2025-11-11 Wenxin Zheng , Wenfeng Shi , Tianlong Fan , Linyuan Lü

The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…

Social and Information Networks · Computer Science 2012-05-09 Manuel Gomez Rodriguez , Bernhard Schölkopf

Influence maximization is the problem of finding a set of users in a social network, such that by targeting this set, one maximizes the expected spread of influence in the network. Most of the literature on this topic has focused…

Databases · Computer Science 2011-10-03 Amit Goyal , Francesco Bonchi , Laks V. S. Lakshmanan

Traditional measures of closeness and betweenness centrality in networks rely on the shortest paths between nodes. Many standard metrics fail to accurately reflect the physical or probabilistic characteristics of nodal centrality and…

Social and Information Networks · Computer Science 2026-02-09 Juuso Luhtala , Vesa Kuikka , Kimmo K. Kaski

It is widely acknowledged that the initial spreaders play an important role for the wide spreading of information in complex networks. Thus, a variety of centrality-based methods have been proposed to identify the most influential…

Physics and Society · Physics 2021-04-15 Leyang Xue , Peng Zhang , An Zeng

Nodes that play strategic roles in networks are called critical or influential nodes. For example, in an epidemic, we can control the infection spread by isolating critical nodes; in marketing, we can use certain nodes as the initial…

Physics and Society · Physics 2024-09-24 Zahra Farahi , Ali Kamandi , Rooholah Abedian , Luis Enrique Correa Rocha

Understanding the importance of links in transmitting information in a network can provide ways to hinder or postpone ongoing dynamical phenomena like the spreading of epidemic or the diffusion of information. In this work, we propose a new…

Social and Information Networks · Computer Science 2018-02-16 Qian Zhang , Márton Karsai , Alessandro Vespignani

The problem of influence maximization, i.e., finding the set of nodes having maximal influence on a network, is of great importance for several applications. In the past two decades, many heuristic metrics to spot influencers have been…

Physics and Society · Physics 2023-06-07 Siddharth Patwardhan , Filippo Radicchi , Santo Fortunato

Social networks play a fundamental role in the diffusion of innovation through peers' influence on adoption. Thus, network position including a wide range of network centrality measures have been used to describe individuals' affinity to…

Social and Information Networks · Computer Science 2022-10-26 Balázs R. Sziklai , Balázs Lengyel

Influence Maximization (IM) aims at finding the most influential users in a social network, i. e., users who maximize the spread of an opinion within a certain propagation model. Previous work investigated the correlation between influence…

Social and Information Networks · Computer Science 2020-04-02 Mehmet Simsek , Henning Meyerhenke

With great theoretical and practical significance, identifying the node spreading influence of complex network is one of the most promising domains. So far, various topology-based centrality measures have been proposed to identify the node…

Physics and Society · Physics 2014-08-27 Jian-Hong Lin , Jian-Guo Liu , Qiang Guo

As influencers play considerable roles in social media marketing, companies increase the budget for influencer marketing. Hiring effective influencers is crucial in social influencer marketing, but it is challenging to find the right…

Social and Information Networks · Computer Science 2023-04-14 Seungbae Kim , Jyun-Yu Jiang , Jinyoung Han , Wei Wang

The identification of important nodes in complex networks is an area of exciting growth due to its applications across various disciplines like disease controlling, community finding, data mining, network system controlling, just to name a…

Social and Information Networks · Computer Science 2020-11-13 Qiuyan Shang , Yong Deng , Kang Hao Cheong

How does one find important or influential people in an online social network? Researchers have proposed a variety of centrality measures to identify individuals that are, for example, often visited by a random walk, infected in an…

Social and Information Networks · Computer Science 2013-03-20 Kristina Lerman , Prachi Jain , Rumi Ghosh , Jeon-Hyung Kang , Ponnurangam Kumaraguru

In many complex networked systems, such as online social networks, activity originates at certain nodes and subsequently spreads on the network through influence. In this work, we consider the problem of modeling the spread of influence and…

Social and Information Networks · Computer Science 2017-07-18 Arun Sathanur , Mahantesh Halappanavar , Yi Shi , Walin Sagduyu

Identifying influential nodes plays a pivotal role in understanding, controlling, and optimizing the behavior of complex systems, ranging from social to biological and technological domains. Yet most centrality-based approaches rely on…

Physics and Society · Physics 2025-12-12 Yajing Hao , Longzhao Liu , Xin Wang , Zhihao Han , Ming Wei , Zhiming Zheng , Shaoting Tang

Influential node detection is a central research topic in social network analysis. Many existing methods rely on the assumption that the network structure is completely known \textit{a priori}. However, in many applications, network…

Social and Information Networks · Computer Science 2016-12-01 Qunwei Li , Bhavya Kailkhura , Jayaraman J. Thiagarajan , Zhenliang Zhang , Pramod K. Varshney

We identify influential early adopters in a social network, where individuals are resource constrained, to maximize the spread of multiple, costly behaviors. A solution to this problem is especially important for viral marketing. The…

Social and Information Networks · Computer Science 2017-02-08 Kaushik Sarkar , Hari Sundaram

Influence maximization is the task of selecting a small number of seed nodes in a social network to maximize the influence spread from these seeds. It has been widely investigated in the past two decades. In the canonical setting, the…

Social and Information Networks · Computer Science 2022-02-21 Zhijie Zhang , Wei Chen , Xiaoming Sun , Jialin Zhang