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An enduring challenge in contagion theory is that the pathways contagions follow through social networks exhibit emergent complexities that are difficult to predict using network structure. Here, we address this challenge by developing a…

Social and Information Networks · Computer Science 2025-10-08 Fabian Tschofenig , Douglas Guilbeault

The spread of socially-learnt behaviours occurs in many animal species, and understanding how behaviours spread can provide novel insights into the causes and consequences of sociality. Within wild populations, behaviour spread is often…

Social and Information Networks · Computer Science 2020-12-17 Josh A. Firth , Gregory F. Albery , Kristina B. Beck , Ivan Jarić , Lewis G. Spurgin , Ben C. Sheldon , Will Hoppitt

Social and biological contagions are influenced by the spatial embeddedness of networks. Historically, many epidemics spread as a wave across part of the Earth's surface; however, in modern contagions long-range edges -- for example, due to…

Adaptation and Self-Organizing Systems · Physics 2015-07-31 Dane Taylor , Florian Klimm , Heather A. Harrington , Miroslav Kramar , Konstantin Mischaikow , Mason A. Porter , Peter J. Mucha

Ideas, behaviors, and opinions spread through social networks. If the probability of spreading to a new individual is a non-linear function of the fraction of the individuals' affected neighbors, such a spreading process becomes a "complex…

Physics and Society · Physics 2023-08-30 Julian Kates-Harbeck , Michael M. Desai

Complex contagion models have been developed to understand a wide range of social phenomena such as adoption of cultural fads, the diffusion of belief, norms, and innovations in social networks, and the rise of collective action to join a…

Physics and Society · Physics 2018-07-04 Yong Zhuang , Osman Yağan

There is a rich history of models for the interaction of a biological contagion like influenza with the spread of related information such as an influenza vaccination campaign. Recent work on the spread of interacting contagions on networks…

Physics and Society · Physics 2020-09-02 Laurent Hébert-Dufresne , Dina Mistry , Benjamin M. Althouse

Individuals are always limited by some inelastic resources, such as time and energy, which restrict them to dedicate to social interaction and limit their contact capacity. Contact capacity plays an important role in dynamics of social…

Physics and Society · Physics 2015-12-25 Wei Wang , Panpan Shu , Yu-Xiao Zhu , Ming Tang , Yi-Cheng Zhang

From pathogens and computer viruses to genes and memes, contagion models have found widespread utility across the natural and social sciences. Despite their success and breadth of adoption, the approach and structure of these models remain…

The propagations of diseases, behaviors and information in real systems are rarely independent of each other, but they are coevolving with strong interactions. To uncover the dynamical mechanisms, the evolving spatiotemporal patterns and…

Physics and Society · Physics 2019-10-02 Wei Wang , Quan-Hui Liu , Junhao Liang , Yanqing Hu , Tao Zhou

Here, we review the research we have done on social contagion. We describe the methods we have employed (and the assumptions they have entailed) in order to examine several datasets with complementary strengths and weaknesses, including the…

Social and Information Networks · Computer Science 2012-03-14 Nicholas A. Christakis , James H. Fowler

In recent years the research community has accumulated overwhelming evidence for the emergence of complex and heterogeneous connectivity patterns in a wide range of biological and sociotechnical systems. The complex properties of real-world…

Physics and Society · Physics 2015-09-21 Romualdo Pastor-Satorras , Claudio Castellano , Piet Van Mieghem , Alessandro Vespignani

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

Prior social contagion models consider the spread of either one contagion at a time on interdependent networks or multiple contagions on single layer networks or under assumptions of competition. We propose a new threshold model for the…

Social and Information Networks · Computer Science 2018-09-13 Ho-Chun Herbert Chang , Feng Fu

Human social networks are inherently multiplex, comprising overlapping layers of relationships. Different layers may have distinct structural properties and interpersonal dynamics, but also may interact to form complex interdependent…

Social and Information Networks · Computer Science 2025-10-22 Yongren Shi , Edo Airoldi , Nicholas A. Christakis

We investigate critical behaviors of a social contagion model on weighted networks. An edge-weight compartmental approach is applied to analyze the weighted social contagion on strongly heterogenous networks with skewed degree and weight…

Physics and Society · Physics 2017-07-12 Yu-Xiao Zhu , Wei Wang , Ming Tang , Yong-Yeol Ahn

In this work we study diffusion in networks with community structure. We first replicate and extend work on networks with non-overlapping community structure. We then study diffusion on network models that have overlapping community…

Physics and Society · Physics 2015-03-19 Fergal Reid , Neil Hurley

A complex contagion is an infectious process in which individuals may require multiple transmissions before changing state. These are used to model behaviors if an individual only adopts a particular behavior after perceiving a consensus…

Physics and Society · Physics 2015-06-29 Joel C. Miller

Faced with uncertainty in decision making, individuals often turn to their social networks to inform their decisions. In consequence, these networks become central to how new products and behaviors spread. A key structural feature of…

Physics and Society · Physics 2025-10-07 Luca Lazzaro , Manuel S. Mariani , René Algesheimer , Radu Tanase

We study the diffusion of influence in random multiplex networks where links can be of $r$ different types, and for a given content (e.g., rumor, product, political view), each link type is associated with a content dependent parameter…

Physics and Society · Physics 2012-09-11 Osman Yagan , Virgil Gligor

Complex contagions describe diffusion of behaviors in a social network in settings where spreading requires the influence by two or more neighbors. In a $k$-complex contagion, a cluster of nodes are initially infected, and additional nodes…

Data Structures and Algorithms · Computer Science 2014-08-12 Roozbeh Ebrahimi , Jie Gao , Golnaz Ghasemiesfeh , Grant Schoenebeck
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