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Social and economic networks are often multiplexed, meaning that people are connected by different types of relationships -- such as borrowing goods and giving advice. We make two contributions to the study of multiplexing and the…

General Economics · Economics 2025-10-28 Arun G. Chandrasekhar , Vasu Chaudhary , Benjamin Golub , Matthew O. Jackson

The threshold model has been widely adopted as a classic model for studying contagion processes on social networks. We consider asymmetric individual interactions in social networks and introduce a persuasion mechanism into the threshold…

Physics and Society · Physics 2016-05-17 Wei-Min Huang , Li-Jie Zhang , Xin-Jian Xu , Xinchu Fu

Network structure can affect when and how widely new ideas, products, and behaviors are adopted. In widely-used models of biological contagion, interventions that randomly rewire edges (on average making them "longer") accelerate spread.…

Social and Information Networks · Computer Science 2023-08-22 Dean Eckles , Elchanan Mossel , M. Amin Rahimian , Subhabrata Sen

Complex contagions describe systems where the probability or rate of contagious transmission is a nonlinear function of the exposure to contagious agents. These models were first studied theoretically but have since been used to capture…

It has recently become possible to study the dynamics of information diffusion in techno-social systems at scale, due to the emergence of online platforms, such as Twitter, with millions of users. One question that systematically recurs is…

Physics and Society · Physics 2017-11-01 Bjarke Mønsted , Piotr Sapieżyński , Emilio Ferrara , Sune Lehmann

Complex networks pervade various real-world systems, from the natural environment to human societies. The essence of these networks is in their ability to transition and evolve from microscopic disorder-where network topology and node…

Social and Information Networks · Computer Science 2025-06-10 Jingtao Ding , Chang Liu , Yu Zheng , Yunke Zhang , Zihan Yu , Ruikun Li , Hongyi Chen , Jinghua Piao , Huandong Wang , Jiazhen Liu , Yong Li

Typically, contagion strength is modeled by a transmission rate $\lambda$, whereby all nodes in a network are treated uniformly in a mean-field approximation. However, local agents react differently to the same contagion based on their…

Physics and Society · Physics 2014-01-28 Pouya Manshour , Afshin Montakhab

We present the mathematical analysis of generalized complex contagions in clustered multiplex networks for susceptible-infected-recovered (SIR)-like dynamics. The model is intended to understand diffusion of influence, or any other…

Physics and Society · Physics 2017-02-01 Yong Zhuang , Alex Arenas , Osman Yağan

Each complex network (or class of networks) presents specific topological features which characterize its connectivity and highly influence the dynamics of processes executed on the network. The analysis, discrimination, and synthesis of…

Disordered Systems and Neural Networks · Physics 2009-09-29 Luciano da F. Costa , Francisco A. Rodrigues , Gonzalo Travieso , P. R. Villas Boas

This study examines the interface of three elements during co-contagion diffusion: the \textbf{synergy} between contagions, the \textbf{dormancy} rate of each individual contagion, and the \textbf{multiplex network topology}. Dormancy is…

Social and Information Networks · Computer Science 2019-10-04 Ho-Chun Herbert Chang , Feng Fu

Understanding the dissemination of diseases, information, and behavior stands as a paramount research challenge in contemporary network and complex systems science. The COVID-19 pandemic and the proliferation of misinformation are relevant…

Physics and Society · Physics 2024-02-26 Guilherme Ferraz de Arruda , Alberto Aleta , Yamir Moreno

In an increasingly interconnected world, a key scientific challenge is to examine mechanisms that lead to the widespread propagation of contagions, such as misinformation and pathogens, and identify risk factors that can trigger large-scale…

Social and Information Networks · Computer Science 2024-09-27 Mansi Sood , Hejin Gu , Rashad Eletreby , Swarun Kumar , Chai Wah Wu , Osman Yagan

Social network analysis is now widely used to investigate the dynamics of infectious disease spread from person to person. Vaccination dramatically disrupts the disease transmission process on a contact network, and indeed, sufficiently…

Physics and Society · Physics 2012-11-05 Ellsworth Campbell , Marcel Salathé

Network science has experienced unprecedented rapid development in the past two decades. The network perspective has also been widely applied to explore various complex systems in great depth. In the first decade, fundamental…

Physics and Society · Physics 2020-01-13 Aming Li , Yang-Yu Liu

We study a self-consistent approach to introduce higher-order effects in a branching process model of complex contagion on clustered networks. Branching processes operate over an infinite population such that they never circle back and…

Physics and Society · Physics 2025-11-20 Leah A. Keating , Laurent Hébert-Dufresne

Understanding how complex behaviors, opinions, and innovations spread in online social networks remains a central challenge in computational social science. Existing models of complex contagion typically rely on stylized threshold…

Social and Information Networks · Computer Science 2026-03-20 Saurabh Sharma , Ambuj Singh

Complex network theory aims to model and analyze complex systems that consist of multiple and interdependent components. Among all studies on complex networks, topological structure analysis is of the most fundamental importance, as it…

Social and Information Networks · Computer Science 2010-09-15 Bo Yang , Jiming Liu

The combination of the compactness of networks, featuring small diameters, and their complex architectures results in a variety of critical effects dramatically different from those in cooperative systems on lattices. In the last few years,…

Statistical Mechanics · Physics 2009-11-13 S. N. Dorogovtsev , A. V. Goltsev , J. F. F. Mendes

Complex networks describe a wide range of systems in nature and society. Frequently cited examples include Internet, WWW, a network of chemicals linked by chemical reactions, social relationship networks, citation networks, etc. The…

Physics and Society · Physics 2013-02-26 James Kim

The rate of adoption of new information depends on reinforcement from multiple sources in a way that often cannot be described by simple contagion processes. In such cases, contagion is said to be complex. Complex contagion happens in the…

Physics and Society · Physics 2019-06-21 Vítor V. Vasconcelos , Simon A. Levin , Flávio L. Pinheiro