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Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to…

Computation and Language · Computer Science 2017-10-10 Vijayasaradhi Indurthi , Subba Reddy Oota

Clickbaits are online articles with deliberately designed misleading titles for luring more and more readers to open the intended web page. Clickbaits are used to tempted visitors to click on a particular link either to monetize the landing…

Social and Information Networks · Computer Science 2020-03-31 Abinash Pujahari , Dilip Singh Sisodia

Online media outlets, in a bid to expand their reach and subsequently increase revenue through ad monetisation, have begun adopting clickbait techniques to lure readers to click on articles. The article fails to fulfill the promise made by…

Information Retrieval · Computer Science 2018-08-02 Vaibhav Kumar , Dhruv Khattar , Siddhartha Gairola , Yash Kumar Lal , Vasudeva Varma

Online news media sometimes use misleading headlines to lure users to open the news article. These catchy headlines that attract users but disappointed them at the end, are called Clickbaits. Because of the importance of automatic clickbait…

Computation and Language · Computer Science 2018-06-21 Amin Omidvar , Hui Jiang , Aijun An

This paper presents the results and conclusions of our participation in the Clickbait Challenge 2017 on automatic clickbait detection in social media. We first describe linguistically-infused neural network models and identify informative…

Machine Learning · Computer Science 2017-10-18 Maria Glenski , Ellyn Ayton , Dustin Arendt , Svitlana Volkova

The purpose of a clickbait is to make a link so appealing that people click on it. However, the content of such articles is often not related to the title, shows poor quality, and at the end leaves the reader unsatisfied. To help the…

Information Retrieval · Computer Science 2017-10-03 Alexey Grigorev

In this paper, we propose an approach for the detection of clickbait posts in online social media (OSM). Clickbait posts are short catchy phrases that attract a user's attention to click to an article. The approach is based on a machine…

Social and Information Networks · Computer Science 2017-10-19 Aviad Elyashar , Jorge Bendahan , Rami Puzis

Clickbait has grown to become a nuisance to social media users and social media operators alike. Malicious content publishers misuse social media to manipulate as many users as possible to visit their websites using clickbait messages.…

Computation and Language · Computer Science 2018-12-31 Martin Potthast , Tim Gollub , Matthias Hagen , Benno Stein

The use of alluring headlines (clickbait) to tempt the readers has become a growing practice nowadays. For the sake of existence in the highly competitive media industry, most of the on-line media including the mainstream ones, have started…

Social and Information Networks · Computer Science 2017-03-29 Md Main Uddin Rony , Naeemul Hassan , Mohammad Yousuf

The emergence of social media as news sources has led to the rise of clickbait posts attempting to attract users to click on article links without informing them on the actual article content. This paper presents our efforts to create a…

Social and Information Networks · Computer Science 2017-10-25 Olga Papadopoulou , Markos Zampoglou , Symeon Papadopoulos , Ioannis Kompatsiaris

Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often…

Computation and Language · Computer Science 2019-10-18 Ankesh Anand , Tanmoy Chakraborty , Noseong Park

The proliferation of clickbait headlines poses significant challenges to the credibility of information and user trust in digital media. While recent advances in machine learning have improved the detection of manipulative content, the lack…

Computation and Language · Computer Science 2025-09-16 Lihi Nofar , Tomer Portal , Aviv Elbaz , Alexander Apartsin , Yehudit Aperstein

Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language…

Computation and Language · Computer Science 2025-05-13 Han Wang , Yi Zhu , Ye Wang , Yun Li , Yunhao Yuan , Jipeng Qiang

In order to expand their reach and increase website ad revenue, media outlets have started using clickbait techniques to lure readers to click on articles on their digital platform. Having successfully enticed the user to open the article,…

Information Retrieval · Computer Science 2018-08-06 Vaibhav Kumar , Mrinal Dhar , Dhruv Khattar , Yash Kumar Lal , Abhimanshu Mishra , Manish Shrivastava , Vasudeva Varma

Unscrupulous content creators on YouTube employ deceptive techniques such as spam and clickbait to reach a broad audience and trick users into clicking on their videos to increase their advertisement revenue. Clickbait detection on YouTube…

Social and Information Networks · Computer Science 2021-12-17 Peya Mowar , Mini Jain , Ruchika Goel , Dinesh Kumar Vishwakarma

Clickbaits are surprising social posts or deceptive news headlines that attempt to lure users for more clicks, which have posted at unprecedented rates for more profit or commercial revenue. The spread of clickbait has significant negative…

Computation and Language · Computer Science 2024-04-18 Haoxiang Deng , Yi Zhu , Ye Wang , Jipeng Qiang , Yunhao Yuan , Yun Li , Runmei Zhang

Clickbait headlines degrade the quality of online information and undermine user trust. We present a hybrid approach to clickbait detection that combines transformer-based text embeddings with linguistically motivated informativeness…

Computation and Language · Computer Science 2026-02-23 Wojciech Michaluk , Tymoteusz Urban , Mateusz Kubita , Soveatin Kuntur , Anna Wroblewska

We study feature selection as a means to optimize the baseline clickbait detector employed at the Clickbait Challenge 2017. The challenge's task is to score the "clickbaitiness" of a given Twitter tweet on a scale from 0 (no clickbait) to 1…

Computation and Language · Computer Science 2018-02-06 Matti Wiegmann , Michael Völske , Benno Stein , Matthias Hagen , Martin Potthast

Click counts are related to the amount of money that online advertisers paid to news sites. Such business models forced some news sites to employ a dirty trick of click-baiting, i.e., using a hyperbolic and interesting words, sometimes…

Computation and Language · Computer Science 2021-02-03 Muhammad N. Fakhruzzaman , Saidah Z. Jannah , Ratih A. Ningrum , Indah Fahmiyah

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the…

Social and Information Networks · Computer Science 2016-11-01 Abhijnan Chakraborty , Bhargavi Paranjape , Sourya Kakarla , Niloy Ganguly
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