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Clickbaits are catchy headlines that are frequently used by social media outlets in order to allure its viewers into clicking them and thus leading them to dubious content. Such venal schemes thrive on exploiting the curiosity of naive…

Computation and Language · Computer Science 2018-11-06 Amrith Rajagopal Setlur

Clickbait detection in tweets remains an elusive challenge. In this paper, we describe the solution for the Zingel Clickbait Detector at the Clickbait Challenge 2017, which is capable of evaluating each tweet's level of click baiting. We…

Computation and Language · Computer Science 2017-10-17 Yiwei Zhou

Following the rising popularity of YouTube, there is an emerging problem on this platform called clickbait, which provokes users to click on videos using attractive titles and thumbnails. As a result, users ended up watching a video that…

Machine Learning · Computer Science 2025-05-26 Bhanuka Gamage , Adnan Labib , Aisha Joomun , Chern Hong Lim , KokSheik Wong

Accuracy is one of the basic principles of journalism. However, it is increasingly hard to manage due to the diversity of news media. Some editors of online news tend to use catchy headlines which trick readers into clicking. These…

Computation and Language · Computer Science 2017-08-30 Wei Wei , Xiaojun Wan

Clickbait is deceptive text that can manipulate web browsing, creating an information gap between a link and target page that literally baits a user into clicking. Clickbait detection continues to be well studied, but analyses of clickbait…

Social and Information Networks · Computer Science 2025-11-21 Austin McCutcheon , Chris Brogly

Clickbait is the practice of engineering titles to incentivize readers to click through to articles. Such titles with sensationalized language reveal as little information as possible. Occasionally, clickbait will be intentionally…

Computation and Language · Computer Science 2023-06-28 Adhitya Thirumala , Elisa Ferracane

Online news outlets operate predominantly on an advertising-based revenue model, compelling journalists to create headlines that are often scandalous, intriguing, and provocative -- commonly referred to as clickbait. Automatic detection of…

Computation and Language · Computer Science 2025-07-25 Marija Anđelić , Dominik Šipek , Laura Majer , Jan Šnajder

YouTube videos often include captivating descriptions and intriguing thumbnails designed to increase the number of views, and thereby increase the revenue for the person who posted the video. This creates an incentive for people to post…

Machine Learning · Computer Science 2021-07-28 Ruchira Gothankar , Fabio Di Troia , Mark Stamp

This study introduces 'clickbait spoiling', a novel technique designed to detect, categorize, and generate spoilers as succinct text responses, countering the curiosity induced by clickbait content. By leveraging a multi-task learning…

Computation and Language · Computer Science 2024-05-08 Sayantan Pal , Souvik Das , Rohini K. Srihari

Intentionally luring readers to click on a particular content by exploiting their curiosity defines a title as clickbait. Although several studies focused on detecting clickbait titles in English articles, low resource language like Bangla…

Computation and Language · Computer Science 2023-11-13 Md. Motahar Mahtab , Monirul Haque , Mehedi Hasan , Farig Sadeque

Clickbait is characterized by disproportionately high emotional intensity relative to informational content, often reinforced by specific structural patterns. However, current research considers clickbait as a static textual phenomenon…

Computation and Language · Computer Science 2026-05-01 Syed Mhamudul Hasan , Mohd. Farhan Israk Soumik , Abdur R. Shahid

Clickbait headlines are frequently used to attract readers to read articles. Although this headline type has turned out to be a technique to engage readers with misleading items, it is still unknown whether the technique can be used to…

Computation and Language · Computer Science 2019-11-27 Sima Bhowmik , Md Main Uddin Rony , Md Mahfuzul Haque , Kristen Alley Swain , Naeemul Hassan

This paper presents the results of our participation in the Clickbait Detection Challenge 2017. The system relies on a fusion of neural networks, incorporating different types of available informations. It does not require any linguistic…

Computation and Language · Computer Science 2017-10-25 Philippe Thomas

This paper focuses on detecting clickbait posts on the Web. These posts often use eye-catching disinformation in mixed modalities to mislead users to click for profit. That affects the user experience and thus would be blocked by content…

Machine Learning · Computer Science 2024-10-11 Jianxing Yu , Shiqi Wang , Han Yin , Zhenlong Sun , Ruobing Xie , Bo Zhang , Yanghui Rao

The widespread use of clickbait headlines, crafted to mislead and maximize engagement, poses a significant challenge to online credibility. These headlines employ sensationalism, misleading claims, and vague language, underscoring the need…

Computation and Language · Computer Science 2026-04-09 Chhavi Dhiman , Naman Chawla , Riya Dhami , Gaurav Kumar , Ganesh Naik

We propose a lightweight hybrid approach to clickbait detection that combines OpenAI semantic embeddings with six compact heuristic features capturing stylistic and informational cues. To improve efficiency, embeddings are reduced using PCA…

Computation and Language · Computer Science 2026-04-10 Soveatin Kuntur , Panggih Kusuma Ningrum , Anna Wróblewska , Maria Ganzha , Marcin Paprzycki

We introduce and study the task of clickbait spoiling: generating a short text that satisfies the curiosity induced by a clickbait post. Clickbait links to a web page and advertises its contents by arousing curiosity instead of providing an…

Computation and Language · Computer Science 2022-03-22 Matthias Hagen , Maik Fröbe , Artur Jurk , Martin Potthast

In this era of digitisation, news reader tend to read news online. This is because, online media instantly provides access to a wide variety of content. Thus, people don't have to wait for tomorrow's newspaper to know what's happening…

Computation and Language · Computer Science 2021-06-15 Sohom Ghosh

Sensational headlines are headlines that capture people's attention and generate reader interest. Conventional abstractive headline generation methods, unlike human writers, do not optimize for maximal reader attention. In this paper, we…

Computation and Language · Computer Science 2019-09-10 Peng Xu , Chien-Sheng Wu , Andrea Madotto , Pascale Fung

We revise the definition of clickbait, which lacks current consensus, and argue that the creation of a curiosity gap is the key concept that distinguishes clickbait from other related phenomena such as sensationalism and headlines that do…

Computation and Language · Computer Science 2025-07-15 Gabriel Mordecki , Guillermo Moncecchi , Javier Couto