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For maximizing influence spread in a social network, given a certain budget on the number of seed nodes, we investigate the effects of selecting and activating the seed nodes in multiple phases. In particular, we formulate an appropriate…

Social and Information Networks · Computer Science 2015-02-24 Swapnil Dhamal , Prabuchandran K. J. , Y. Narahari

We study the effectiveness of using multiple phases for maximizing the extent of information diffusion through a social network, and present insights while considering various aspects. In particular, we focus on the independent cascade…

Social and Information Networks · Computer Science 2018-02-27 Swapnil Dhamal

Information spreading in complex networks is often modeled as diffusing information with certain probability from nodes that possess it to their neighbors that do not. Information cascades are triggered when the activation of a set of…

Social and Information Networks · Computer Science 2018-07-02 Jarosław Jankowski , Piotr Bródka , Przemysław Kazienko , Boleslaw Szymanski , Radosław Michalski , Tomasz Kajdanowicz

Now-a-days, Online Social Networks (OSNs) are extensively used by different commercial houses for viral marketing. The key problem that arises in this context is to choose a limited number of highly influential users as the initial adopters…

Social and Information Networks · Computer Science 2026-01-23 Poonam Sharma , Suman Banerjee

The spread of influence in networks is a topic of great importance in many application areas. For instance, one would like to maximise the coverage, limiting the budget for marketing campaign initialisation and use the potential of social…

Social and Information Networks · Computer Science 2020-09-11 Radosław Michalski , Jarosław Jankowski , Piotr Bródka

Seeding strategies for influence maximization in social networks have been studied for more than a decade. They have mainly relied on the activation of all resources (seeds) simultaneously in the beginning; yet, it has been shown that…

Social and Information Networks · Computer Science 2017-09-15 Jarosław Jankowski , Piotr Bródka , Radosław Michalski , Przemysław Kazienko

Now-a-days, \emph{Online Social Networks} have been predominantly used by commercial houses for viral marketing where the goal is to maximize profit. In this paper, we study the problem of Profit Maximization in the two\mbox{-}phase…

Databases · Computer Science 2022-07-19 Poonam Sharma , Suman Banerjee

Information diffusion in networks has received a lot of recent attention. Most previous work addresses the influence maximization problem of selecting an appropriate set of seed nodes to initiate the diffusion process so that the largest…

Social and Information Networks · Computer Science 2016-09-13 Konstantinos Liontis , Evaggelia Pitoura

The increasing prominence of temporal networks in online social platforms and dynamic communication systems has made influence maximization a critical research area. Various diffusion models have been proposed to capture the spread of…

Social and Information Networks · Computer Science 2025-07-31 Aaqib Zahoor , Iqra Altaf Gillani , Janibul Bashir

Social networks, due to their popularity, have been studied extensively these years. A rich body of these studies is related to influence maximization, which aims to select a set of seed nodes for maximizing the expected number of active…

Social and Information Networks · Computer Science 2015-10-14 Zhefeng Wang , Enhong Chen , Qi Liu , Yu Yang , Yong Ge , Biao Chang

Influence maximization (IM) is an important topic in network science where a small seed set is chosen to maximize the spread of influence on a network. Recently, this problem has attracted attention on temporal networks where the network…

Social and Information Networks · Computer Science 2023-07-04 Eric Yanchenko , Tsuyoshi Murata , Petter Holme

The diffusion of information, norms, and practices across a social network can be initiated by compelling a small number of seed individuals to adopt first. Strategies proposed in previous work either assume full network information or…

Physics and Society · Physics 2022-02-09 Jiamin Ou , Vincent Buskens , Arnout Van De Rijt , Debabrata Panja

Influence maximization is the task of finding a set of seed nodes in a social network such that the influence spread of these seed nodes based on certain influence diffusion model is maximized. Topic-aware influence diffusion models have…

Social and Information Networks · Computer Science 2014-11-24 Wei Chen , Tian Lin , Cheng Yang

The well-known influence maximization problem aims at maximizing the influence of one information cascade in a social network by selecting appropriate seed users prior to the diffusion process. In its adaptive version, additional seed users…

Social and Information Networks · Computer Science 2020-03-30 Guangmo Tong , Ruiqi Wang , Zheng Dong , Xiang Li

This doctoral work focuses on three main problems related to social networks: (1) Orchestrating Network Formation: We consider the problem of orchestrating formation of a social network having a certain given topology that may be desirable…

Social and Information Networks · Computer Science 2017-06-29 Swapnil Dhamal

For the purpose of propagating information and ideas through a social network, a seeding strategy aims to find a small set of seed users that are able to maximize the spread of the influence, which is termed as influence maximization…

Social and Information Networks · Computer Science 2016-07-05 Guangmo Tong , Weili Wu , Shaojie Tang , Ding-Zhu Du

Influence maximization is the task of selecting a small number of seed nodes in a social network to maximize the influence spread from these seeds. It has been widely investigated in the past two decades. In the canonical setting, the…

Social and Information Networks · Computer Science 2022-02-21 Zhijie Zhang , Wei Chen , Xiaoming Sun , Jialin Zhang

We consider here information spread which propagates with certain probability from nodes just activated to their not yet activated neighbors. Diffusion cascades can be triggered by activation of even a small set of nodes. Such activation is…

Social and Information Networks · Computer Science 2018-09-20 Jaroslaw Jankowski , Boleslaw K. Szymanski , Przemyslaw Kazienko , Radoslaw Michalski , Piotr Brodka

Influence maximization serves as the main goal of a variety of social network activities such as viral marketing and campaign advertising. The independent cascade model for the influence spread assumes a one-time chance for each activated…

Social and Information Networks · Computer Science 2017-08-08 Ali Vardasbi , Heshaam Faili , Masoud Asadpour

Time plays an essential role in the diffusion of information, influence and disease over networks. In many cases we only observe when a node copies information, makes a decision or becomes infected -- but the connectivity, transmission…

Social and Information Networks · Computer Science 2011-05-05 Manuel Gomez Rodriguez , David Balduzzi , Bernhard Schölkopf
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