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Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called online behavioral advertising (OBA). Although advertisers…
The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…
People search is an important topic in information retrieval. Many previous studies on this topic employed social networks to boost search performance by incorporating either local network features (e.g. the common connections between the…
One of major considerations in an online business is customer privacy. Consumers are not interested in being monitored and identified by sellers. Some solutions are proposed to hide selection of the customer but in the payment phase, there…
A growing number of empirical studies suggest that negative advertising is effective in campaigning, while the mechanisms are rarely mentioned. With the scandal of Cambridge Analytica and Russian intervention behind the Brexit and the 2016…
Vehicle service providers can display commercial ads in their vehicles based on passengers' origins and destinations to create a new revenue stream. In this work, we study a vehicle service provider who can generate different ad revenues…
Does more information elicit users compliance and engagement, or the other way around? This paper explores the relationship between content strategy and user experience (UX). Specifically, we examine how the amount of information provided…
Recent advances in data collection and computational statistics coupled with increases in computer processing power, along with the plunging costs of storage are making technologies to effectively analyze large sets of heterogeneous data…
Browser extensions have been established as a common feature present in modern browsers. However, some extension systems risk exposing APIs which are too permissive and cohesive with the browser's internal structure, thus leaving a hole for…
Browser fingerprinting is a relatively new method of uniquely identifying browsers that can be used to track web users. In some ways it is more privacy-threatening than tracking via cookies, as users have no direct control over it. A number…
We present a new algorithm for behavioral targeting of banner advertisements. We record different user's actions such as clicks, search queries and page views. We use the collected information on the user to estimate in real time the…
The overturning of the Internet Privacy Rules by the Federal Communications Commissions (FCC) in late March 2017 allows Internet Service Providers (ISPs) to collect, share and sell their customers' Web browsing data without their consent.…
A growing concern with advertisement libraries on Android is their ability to exfiltrate personal information from their host applications. While previous work has looked at the libraries' abilities to measure private information on their…
In last few years, the addiction of internet is apparently recognized as the serious threat to the health of society. This internet addiction gives an impetus to pornographic addiction because most of the pornographic content is accessible…
The internet is a common place for businesses to collect and store as much client data as possible and computer storage capacity has increased exponentially due to this trend. Businesses utilize this data to enhance customer satisfaction,…
Protecting personal information privacy has become a controversial issue among online social network providers and users. Most social network providers have developed several techniques to decrease threats and risks to the users privacy.…
We undertake a formal study of the value of targeting data to an advertiser. As expected, this value is increasing in the utility difference between realizations of the targeting data and the accuracy of the data, and depends on the…
Over the past three decades, computers have managed to make their way into a majority of households. Due to this enormous transition, the surge in the internets popularity was inevitable. Just like everything else, whatever has a pro also…
In today's world, the presence of online disinformation and propaganda is more widespread than ever. Independent publishers are funded mostly via digital advertising, which is unfortunately also the case for those publishing disinformation…
Conflicts of interest often arise between data sources and their users regarding how the users' information needs should be interpreted by the data source. For example, an online product search might be biased towards presenting certain…