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This paper uses and recycles data from a third-party digital marketing firm, to explore how targeted ads contribute to larger systems of racial discrimination. Focusing on a case study of targeted ads for educational searches in New York…
Policymakers worldwide draft privacy laws that require trading-off between safeguarding consumer privacy and preventing economic loss to companies that use consumer data. However, little empirical knowledge exists as to how privacy laws…
Internet users have suffered collateral damage in tussles over paid peering between large ISPs and large content providers. In order to qualify for settlement-free peering, large Internet Service Providers (ISPs) require that peers meet…
Digital commerce thrives on advertising, with many of the largest technology companies relying on it as a significant source of revenue. However, in the context of information-seeking behavior, such as search, advertising may degrade the…
Web browsers are integral parts of everyone's daily life. They are commonly used for security-critical and privacy sensitive tasks, like banking transactions and checking medical records. Unfortunately, modern web browsers are too complex…
Popular social media platforms TikTok, Facebook and Instagram allow third-parties to run targeted advertising campaigns on sensitive attributes in-platform. These ads are interactive by default, meaning users can comment or ``react'' (e.g.,…
Since the beginning of the digital area, privacy and anonymity have been impacted drastically (both, positively and negatively), by the different technologies developed for communications purposes. The broad possibilities that the Internet…
The investigation of the browsing behavior of users provides useful information to optimize web site design, web browser design, search engines offerings, and online advertisement. This has been a topic of active research since the Web…
We show how third-party web trackers can deanonymize users of cryptocurrencies. We present two distinct but complementary attacks. On most shopping websites, third party trackers receive information about user purchases for purposes of…
Online advertising is a cornerstone of the Internet ecosystem, with advertising measurement playing a crucial role in optimizing efficiency. Ad measurement entails attributing desired behaviors, such as purchases, to ad exposures across…
This paper gives an absolute new search system that builds the information retrieval infrastructure for Internet. Now most search engine companies are mainly concerned with how to make profit from company users by advertisement and ranking…
Cryptojacking is the permissionless use of a target device to covertly mine cryptocurrencies. With cryptojacking, attackers use malicious JavaScript codes to force web browsers into solving proof-of-work puzzles, thus making money by…
While advertising has become commonplace in today's online interactions, there is a notable dearth of research investigating the extent to which browser fingerprinting is harnessed for user tracking and targeted advertising. Prior studies…
Web search is an integral part of our daily lives. Recently, there has been a trend of personalization in Web search, where different users receive different results for the same search query. The increasing level of personalization is…
We want to find the optimal strategy for displaying advertisements e.g. banners, videos, in given locations at given times under some realistic dynamic constraints. Our primary goal is to maximize the expected revenue in a given period of…
Online offerings such as web search, news portals, and e-commerce applications face the challenge of providing high-quality service to a large, heterogeneous user base. Recent efforts have highlighted the potential to improve performance by…
It is important to design browser security and privacy alerts so as to maximise their value to the end user, and their efficacy in terms of communicating risk. We derived a list of design guidelines from the research literature by carrying…
Revelations of large scale electronic surveillance and data mining by governments and corporations have fueled increased adoption of HTTPS. We present a traffic analysis attack against over 6000 webpages spanning the HTTPS deployments of 10…
As the rate of content production grows, we must make a staggering number of daily decisions about what information is worth acting on. For any flourishing online social media system, users can barely keep up with the new content shared by…
The eruption of big data with the increasing collection and processing of vast volumes and variety of data have led to breakthrough discoveries and innovation in science, engineering, medicine, commerce, criminal justice, and national…