Related papers: Counterfactual-based Incrementality Measurement in…
Due to the extensive role of social networks in social media, it is easy for people to share the news, and it spreads faster than ever before. These platforms also have been exploited to share the rumor or fake information, which is a…
Although the availability of a large amount of data is usually given for granted, there are relevant scenarios where this is not the case; for instance, in the biomedical/healthcare domain, some applications require to build huge datasets…
The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user…
Providing effective guidance for users has long been an important and challenging task for efficient exploratory visual analytics, especially when selecting variables for visualization in high-dimensional datasets. Correlation is the most…
Statistical fairness stipulates equivalent outcomes for every protected group, whereas causal fairness prescribes that a model makes the same prediction for an individual regardless of their protected characteristics. Counterfactual data…
Explainability is widely regarded as essential for trustworthy artificial intelligence systems. However, the metrics commonly used to evaluate counterfactual explanations are algorithmic evaluation metrics that are rarely validated against…
This paper outlines an incentive-driven and decentralized approach to verifying the veracity of digital content at scale. Widespread misinformation, an explosion in AI-generated content and reduced reliance on traditional news sources…
In digital goods auctions, there is an auctioneer who sells an item with unlimited supply to a set of potential buyers, and the objective is to design truthful auction to maximize the total profit of the auctioneer. Motivated from an…
Deep image matting methods have achieved increasingly better results on benchmarks (e.g., Composition-1k/alphamatting.com). However, the robustness, including robustness to trimaps and generalization to images from different domains, is…
Ad platforms require reliable measurement of advertising returns: what increase in performance (such as clicks or conversions) can an advertiser expect in return for additional budget on the platform? Even from the perspective of the…
We develop an optimization model and corresponding algorithm for the management of a demand-side platform (DSP), whereby the DSP aims to maximize its own profit while acquiring valuable impressions for its advertiser clients. We formulate…
Prediction credibility measures, in the form of confidence intervals or probability distributions, are fundamental in statistics and machine learning to characterize model robustness, detect out-of-distribution samples (outliers), and…
Recently, self-supervised contrastive learning has achieved great success on various tasks. However, its underlying working mechanism is yet unclear. In this paper, we first provide the tightest bounds based on the widely adopted assumption…
Causal understanding is important in many disciplines of science and engineering, where we seek to understand how different factors in the system causally affect an experiment or situation and pave a pathway towards creating effective or…
The CLIP model has been recently proven to be very effective for a variety of cross-modal tasks, including the evaluation of captions generated from vision-and-language architectures. In this paper, we propose a new recipe for a…
Cost per click is a common metric to judge digital advertising campaign performance. In this paper we discuss an approach that generates a feature targeting recommendation to optimise cost per click. We also discuss a technique to assign…
Of late, in order to have better acceptability among various domain, researchers have argued that machine intelligence algorithms must be able to provide explanations that humans can understand causally. This aspect, also known as…
In the ever-evolving landscape of social network advertising, the volume and accuracy of data play a critical role in the performance of predictive models. However, the development of robust predictive algorithms is often hampered by the…
Self-supervised contrastive learning has emerged as a powerful tool in machine learning and computer vision to learn meaningful representations from unlabeled data. Meanwhile, its empirical success has encouraged many theoretical studies to…
Electronic nose has been proven to be effective in alternative herbal medicine classification, but due to the nature of supervised learning, previous research heavily relies on the labelled training data, which are time-costly and…