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Technological progress in the last few decades has granted an increasing number of people access to social media platforms such as Facebook, X (formerly Twitter), and Instagram. Consequently, the potential risks associated with these…
In this paper, we present computational models to predict Twitter users' attitude towards a specific brand through their personal and social characteristics. We also predict their likelihood to take different actions based on their…
Probabilistic models can learn users' preferences from the history of their item adoptions on a social media site, and in turn, recommend new items to users based on learned preferences. However, current models ignore psychological factors…
The emergence and wide-spread use of online social networks has led to a dramatic increase on the availability of social activity data. Importantly, this data can be exploited to investigate, at a microscopic level, some of the problems…
Nodes that play strategic roles in networks are called critical or influential nodes. For example, in an epidemic, we can control the infection spread by isolating critical nodes; in marketing, we can use certain nodes as the initial…
Temporal networks, whose links are activated or deactivated over time, are used to represent complex systems such as social interactions or collaborations occurring at specific times. Such networks facilitate the spread of information and…
The focus of this work is on designing influencing strategies to shape the collective opinion of a network of individuals. We consider a variant of the voter model where opinions evolve in one of two ways. In the absence of external…
This paper investigates the interplay between different types of user interactions on Twitter, with respect to predicting missing or unseen interactions. For example, given a set of retweet interactions between Twitter users, how accurately…
We draw a parallel between hashtag time series and neuron spike trains. In each case, the process presents complex dynamic patterns including temporal correlations, burstiness, and all other types of nonstationarity. We propose the adoption…
The detection of online influence operations -- coordinated campaigns by malicious actors to spread narratives -- has traditionally depended on content analysis or network features. These approaches are increasingly brittle as generative…
Russian Internet Trolls use fake personas to spread disinformation through multiple social media streams. Given the increased frequency of this threat across social media platforms, understanding those operations is paramount in combating…
Digital communication has made the public discourse considerably more complex, and new actors and strategies have emerged as a result of this seismic shift. Aside from the often-studied interactions among individuals during opinion…
The focus of this paper is modeling what we call a Social Radar, i.e. a method to estimate the relative influence between social agents, by sampling their opinions and as they evolve, after injecting in the network stubborn agents. The…
The influence model is a discrete-time stochastic model that succinctly captures the interactions of a network of Markov chains. The model produces a reduced-order representation of the stochastic network, and can be used to describe and…
A large number of studies on social media compare the behaviour of users from different political parties. As a basic step, they employ a predictive model for inferring their political affiliation. The accuracy of this model can change the…
Online social networks are used to diffuse opinions and ideas among users, enabling a faster communication and a wider audience. The way in which opinions are conditioned by social interactions is usually called social influence. Social…
Streams of user-generated content in social media exhibit patterns of collective attention across diverse topics, with temporal structures determined both by exogenous factors and endogenous factors. Teasing apart different topics and…
Much work in Social Network Analysis has focused on the identification of the most important actors in a social network. This has resulted in several measures of influence and authority. While most of such sociometrics (e.g., PageRank) are…
In recent years, social networks have shown diversity in function and applications. People begin to use multiple online social networks simultaneously for different demands. The ability to uncover a user's latent topic and social network…
A main characteristic of social media is that its diverse content, copiously generated by both standard outlets and general users, constantly competes for the scarce attention of large audiences. Out of this flood of information some topics…