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Influence maximization is the problem of selecting a set of influential users in the social network. Those users could adopt the product and trigger a large cascade of adoptions through the " word of mouth " effect. In this paper, we…
Online communications, and in particular social media, are a key component of how society interacts with and promotes content online. Collective attention on such content can vary wildly. The majority of breaking topics quickly fade into…
Human interactions are mediated by social influence. During crises like the COVID-19 pandemic, social influence determines whether life-saving information is adopted or immunization campaigns meet their targets. The literature on online…
The evolution of social media popularity exhibits rich temporality, i.e., popularities change over time at various levels of temporal granularity. This is influenced by temporal variations of public attentions or user activities. For…
Predicting when an individual will adopt a new behavior is an important problem in application domains such as marketing and public health. This paper examines the perfor- mance of a wide variety of social network based measurements…
Interpersonal influence estimation from empirical data is a central challenge in the study of social structures and dynamics. Opinion dynamics theory is a young interdisciplinary science that studies opinion formation in social networks and…
Theoretical work on sequential choice and large-scale experiments in online ranking and voting systems has demonstrated that social influence can have a drastic impact on social and technological systems. Yet, the effect of social influence…
Most previous works on opinion modeling lack the simultaneous study of individual mental activity and group behavior. This paper is motivated to propose an agent-based online opinion formation model based on attitude change theory, group…
Urban transit agencies increasingly turn to social media to monitor emerging service risks such as crowding, delays, and safety incidents, yet the signals of concern are sparse, short, and easily drowned by routine chatter. We address this…
The Internet Research Agency (IRA) influences online political conversations in the United States, exacerbating existing partisan divides and sowing discord. In this paper we investigate the IRA's communication strategies by analyzing…
Human activities increasingly take place in online environments, providing novel opportunities for relating individual behaviours to population-level outcomes. In this paper, we introduce a simple generative model for the collective…
It is widely believed that one's peers influence product adoption behaviors. This relationship has been linked to the number of signals a decision-maker receives in a social network. But it is unclear if these same principles hold when the…
User response to contributed content in online social media depends on many factors. These include how the site lays out new content, how frequently the user visits the site, how many friends the user follows, how active these friends are,…
In the context of Twitter, social capitalists are specific users trying to increase their number of followers and interactions by any means. These users are not healthy for the service, because they are either spammers or real users flawing…
The real-time nature of Twitter means that term distributions in tweets and in search queries change rapidly: the most frequent terms in one hour may look very different from those in the next. Informally, we call this phenomenon "churn".…
Opinion dynamics - the research field dealing with how people's opinions form and evolve in a social context - traditionally uses agent-based models to validate the implications of sociological theories. These models encode the causal…
This paper reviews literature from 2011 to 2013 on how Latent attributes like gender, political leaning etc. can be inferred from a person's twitter and neighborhood data. Prediction of demographic data can bring value to businesses, can…
A pivotal idea in network science, marketing research and innovation diffusion theories is that a small group of nodes -- called influencers -- have the largest impact on social contagion and epidemic processes in networks. Despite the…
Sequential recommender models are essential components of modern industrial recommender systems. These models learn to predict the next items a user is likely to interact with based on his/her interaction history on the platform. Most…
Online socio-technical systems can be studied as proxy of the real world to investigate human behavior and social interactions at scale. Here we focus on Instagram, a media-sharing online platform whose popularity has been rising up to…