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In this digital age organizations depend upon the technologies to provide customer-centric solutions by understanding well about their customers' behaviour and continuously improving business process of the organization. Business…
Performance improvement in supply chains, taking into account customer demand in the tactical planning process is essential. It is more and more difficult for the customers to ensure a certain level of demand over a medium term horizon as…
The success of an agent mediated e-market system lies in the underlying reputation management system to improve the quality of services in an information asymmetric e-market. Reputation provides an operatable metric for establishing…
The continuous growth of electronic commerce has stimulated great interest in studying online consumer behavior. Given the significant growth in online shopping, better understanding of customers allows better marketing strategies to be…
Consumer sentiment analysis is a recent fad for social media related applications such as healthcare, crime, finance, travel, and academics. Disentangling consumer perception to gain insight into the desired objective and reviews is…
This study, rooted in dynamic capability theory and the developing era of Big Data Analytics, explores the transformative effect of BDA EDCs on marketing. Ambidexterity and firms market performance in the textile sector of Pakistans cities.…
In online retail, customer acquisition typically incurs higher costs than customer retention, motivating firms to invest in churn analytics. However, many contemporary churn models operate as opaque black boxes, limiting insight into the…
E-commerce Search Results Pages (SRPs) are evolving from linear lists to complex, non-linear layouts, rendering traditional position-biased ranking models insufficient. Moreover, existing optimization frameworks typically maximize…
In the quest to improve services, companies offer customers the option to interact with agents via texting. Such contact centers face unique challenges compared to traditional call centers, as measuring customer experience proxies like…
In the era of Big Data and Social Computing, the role of customer reviews and ratings can be instrumental in predicting the success and sustainability of businesses. In this paper, we show that, despite the apparent subjectivity of user…
We apply classical statistical methods in conjunction with the state-of-the-art machine learning techniques to develop a hybrid interpretable model to analyse 454,897 online customers' behavior for a particular product category at the…
This study aims at predicting the impact of e-commerce indicators on international trade of the selected OECD countries and Iran, by using the artificial intelligence approach and P-VAR. According to the nature of export, import, GDP, and…
The recent outbreak of the novel coronavirus (COVID-19) has infected millions of citizens worldwide and claimed many lives. This paper examines its impact on the Chinese e-commerce market by analyzing behavioral changes seen from a large…
E-commerce agents contribute greatly to helping users complete their e-commerce needs. To promote further research and application of e-commerce agents, benchmarking frameworks are introduced for evaluating LLM agents in the e-commerce…
Code review is a socio-technical practice, yet how software engineers engage in Large Language Model (LLM)-assisted code reviews compared to human peer-led reviews is less understood. We report a two-phase qualitative study with 20 software…
The emergence of Large Language Models (LLMs) has revolutionized natural language processing in various applications especially in e-commerce. One crucial step before the application of such LLMs in these fields is to understand and compare…
Quantum computing (QC) and machine learning (ML), taken individually or combined into quantum-assisted ML (QML), are ascending computing paradigms whose calculations come with huge potential for speedup, increase in precision, and resource…
In an increasingly customer-centric business environment, effective communication between marketing and senior management is crucial for success. With the rise of globalization and increased competition, utilizing new data mining techniques…
Product Data Management (PDM) desktop and web based systems maintain the organizational technical and managerial data to increase the quality of products by improving the processes of development, business process flows, change management,…
. This paper explores consumer behavior towards food delivery apps, focusing on attributes like restaurant variety, food packaging quality, and application design and user interface. The study reveals that a diverse range of restaurants…