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Advertising text plays a critical role in determining click-through rates (CTR) in online advertising. Large Language Models (LLMs) offer significant efficiency advantages over manual ad text creation. However, LLM-generated ad texts do not…

Information Retrieval · Computer Science 2025-08-05 Yanda Chen , Zihui Ren , Qixiang Gao , Jiale Chen , Si Chen , Xubin Li , Tiezheng Ge , Bo Zheng

Online learning to rank (OLTR) interactively learns to choose lists of items from a large collection based on certain click models that describe users' click behaviors. Most recent works for this problem focus on the stochastic environment…

Machine Learning · Computer Science 2022-07-13 Cheng Chen , Canzhe Zhao , Shuai Li

Binary trust-region steepest descent (BTR) and combinatorial integral approximation (CIA) are two recently investigated approaches for the solution of optimization problems with distributed binary-/discrete-valued variables (control…

Optimization and Control · Mathematics 2024-02-14 Paul Manns , Mirko Hahn , Christian Kirches , Sven Leyffer , Sebastian Sager

Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR…

Information Retrieval · Computer Science 2023-08-22 Hengyu Zhang , Chang Meng , Wei Guo , Huifeng Guo , Jieming Zhu , Guangpeng Zhao , Ruiming Tang , Xiu Li

Offline reinforcement learning (RL), also known as batch RL, offers the prospect of policy optimization from large pre-recorded datasets without online environment interaction. It addresses challenges with regard to the cost of data…

Cross-domain Recommendation (CDR) as one of the effective techniques in alleviating the data sparsity issues has been widely studied in recent years. However, previous works may cause domain privacy leakage since they necessitate the…

Information Retrieval · Computer Science 2024-05-13 Lei Guo , Ziang Lu , Junliang Yu , Nguyen Quoc Viet Hung , Hongzhi Yin

Click-through rate (CTR) prediction is a crucial area of research in online advertising. While binary cross entropy (BCE) has been widely used as the optimization objective for treating CTR prediction as a binary classification problem,…

Information Retrieval · Computer Science 2024-07-09 Zhutian Lin , Junwei Pan , Shangyu Zhang , Ximei Wang , Xi Xiao , Shudong Huang , Lei Xiao , Jie Jiang

Contrastive Learning (CL) performances as a rising approach to address the challenge of sparse and noisy recommendation data. Although having achieved promising results, most existing CL methods only perform either hand-crafted data or…

Information Retrieval · Computer Science 2023-11-22 Xiuyuan Qin , Huanhuan Yuan , Pengpeng Zhao , Junhua Fang , Fuzhen Zhuang , Guanfeng Liu , Victor Sheng

We revisit the classical problem of Bayesian ensembles and address the challenge of learning optimal combinations of Bayesian models in an online, continual learning setting. To this end, we reinterpret existing approaches such as Bayesian…

Machine Learning · Computer Science 2026-01-26 Daniel Waxman , Fernando Llorente , Petar M. Djurić

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Item recommendation is the task of predicting a personalized ranking on a set of items (e.g. websites, movies, products). In this paper, we investigate the most common scenario with implicit feedback (e.g. clicks, purchases). There are many…

Information Retrieval · Computer Science 2012-05-14 Steffen Rendle , Christoph Freudenthaler , Zeno Gantner , Lars Schmidt-Thieme

In this work, we investigate the online learning problem of revenue maximization in ad auctions, where the seller needs to learn the click-through rates (CTRs) of each ad candidate and charge the price of the winner through a pay-per-click…

Information Retrieval · Computer Science 2024-03-05 Zhe Feng , Christopher Liaw , Zixin Zhou

Many real-world large-scale regression problems can be formulated as Multi-task Learning (MTL) problems with a massive number of tasks, as in retail and transportation domains. However, existing MTL methods still fail to offer both the…

Machine Learning · Computer Science 2018-11-15 Xiao He , Francesco Alesiani , Ammar Shaker

We introduce a new rounding technique designed for online optimization problems, which is related to contention resolution schemes, a technique initially introduced in the context of submodular function maximization. Our rounding technique,…

Data Structures and Algorithms · Computer Science 2015-10-15 Moran Feldman , Ola Svensson , Rico Zenklusen

It is a well-known challenge to learn an unbiased ranker with biased feedback. Unbiased learning-to-rank(LTR) algorithms, which are verified to model the relative relevance accurately based on noisy feedback, are appealing candidates and…

Information Retrieval · Computer Science 2023-03-09 Yi Ren , Hongyan Tang , Siwen Zhu

The success of deep reinforcement learning (DRL) relies on the availability and quality of training data, often requiring extensive interactions with specific environments. In many real-world scenarios, where data collection is costly and…

Machine Learning · Computer Science 2025-04-15 Amir Abolfazli , Zekun Song , Avishek Anand , Wolfgang Nejdl

With the rapid growth of user historical behavior data, user interest modeling has become a prominent aspect in Click-Through Rate (CTR) prediction, focusing on learning user intent representations. However, this complexity poses…

Information Retrieval · Computer Science 2025-05-09 Xin Song , Xiaochen Li , Jinxin Hu , Hong Wen , Zulong Chen , Yu Zhang , Xiaoyi Zeng , Jing Zhang

In this paper we propose a model-based approach to the design of online optimization algorithms, with the goal of improving the tracking of the solution trajectory (trajectories) w.r.t. state-of-the-art methods. We focus first on quadratic…

Optimization and Control · Mathematics 2023-07-24 Nicola Bastianello , Ruggero Carli , Sandro Zampieri

Many large-scale machine learning problems involve estimating an unknown parameter $\theta_{i}$ for each of many items. For example, a key problem in sponsored search is to estimate the click through rate (CTR) of each of billions of…

Applications · Statistics 2015-11-27 Omkar Muralidharan , Amir Najmi

The goal of unbiased learning to rank (ULTR) is to leverage implicit user feedback for optimizing learning-to-rank systems. Among existing solutions, automatic ULTR algorithms that jointly learn user bias models (i.e., propensity models)…

Information Retrieval · Computer Science 2023-07-11 Dan Luo , Lixin Zou , Qingyao Ai , Zhiyu Chen , Chenliang Li , Dawei Yin , Brian D. Davison