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Advertising click-through rate (CTR) prediction aims to forecast the probability that a user will click on an advertisement in a given context, thus providing enterprises with decision support for product ranking and ad placement. However,…

Machine Learning · Computer Science 2024-11-26 Xiaowei Xi , Song Leng , Yuqing Gong , Dalin Li

Click-through rate (CTR) prediction is one of the fundamental tasks in the industry, especially in e-commerce, social media, and streaming media. It directly impacts website revenues, user satisfaction, and user retention. However,…

Information Retrieval · Computer Science 2024-08-20 Zhiming Yang , Haining Gao , Dehong Gao , Luwei Yang , Libin Yang , Xiaoyan Cai , Wei Ning , Guannan Zhang

Multi-task learning (MTL) is a methodology that aims to improve the general performance of estimation and prediction by sharing common information among related tasks. In the MTL, there are several assumptions for the relationships and…

Methodology · Statistics 2023-04-27 Akira Okazaki , Shuichi Kawano

Collaborative filtering is an effective recommendation approach in which the preference of a user on an item is predicted based on the preferences of other users with similar interests. A big challenge in using collaborative filtering…

Information Retrieval · Computer Science 2012-03-19 Yu Zhang , Bin Cao , Dit-Yan Yeung

Firms earning prediction plays a vital role in investment decisions, dividends expectation, and share price. It often involves multiple tensor-compatible datasets with non-linear multi-way relationships, spatiotemporal structures, and…

Machine Learning · Computer Science 2021-09-07 Ajim Uddin , Dan Zhou , Xinyuan Tao , Chia-Ching Chou , Dantong Yu

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…

Information Retrieval · Computer Science 2024-06-12 Hao Yu , Minghao Fu , Jiandong Ding , Yusheng Zhou , Jianxin Wu

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

Social and Information Networks · Computer Science 2020-09-17 Nathaniel Hudson , Hana Khamfroush , Brent Harrison , Adam Craig

Click-through rate(CTR) prediction is a core task in cost-per-click(CPC) advertising systems and has been studied extensively by machine learning practitioners. While many existing methods have been successfully deployed in practice, most…

Information Retrieval · Computer Science 2022-01-19 Ke Hu , Yi Qi , Jianqiang Huang , Jia Cheng , Jun Lei

With the increasing volume of data in the world, the best approach for learning from this data is to exploit an online learning algorithm. Online ensemble methods are online algorithms which take advantage of an ensemble of classifiers to…

Machine Learning · Statistics 2015-02-03 Mohammadzaman Zamani , Hamid Beigy , Amirreza Shaban

Intelligent recommendation technology has been playing an increasingly important role in various industry applications such as e-commerce product promotion and Internet advertisement display. Besides users' feedbacks (e.g., numerical…

Information Retrieval · Computer Science 2014-07-11 Weike Pan

Reinforcement Learning from Verifiable Rewards (RLVR) has emerged as the standard paradigm for improving reasoning capability of large language models, while Multi-Token Prediction (MTP) has been a widely adopted module in pretraining.…

Machine Learning · Computer Science 2026-05-28 Zili Wang , Jiajun Chai , Lin Chen , Xiaohan Wang , Shiming Xiang , Guojun Yin

Accurate click-through rate (CTR) prediction is vital for online advertising and recommendation systems. Recent deep learning advancements have improved the ability to capture feature interactions and understand user interests. However,…

Information Retrieval · Computer Science 2025-02-24 Kefan Wang , Hao Wang , Kenan Song , Wei Guo , Kai Cheng , Zhi Li , Yong Liu , Defu Lian , Enhong Chen

Matrix factorization is a very common machine learning technique in recommender systems. Bayesian Matrix Factorization (BMF) algorithms would be attractive because of their ability to quantify uncertainty in their predictions and avoid…

Machine Learning · Computer Science 2020-04-15 Tom Vander Aa , Xiangju Qin , Paul Blomstedt , Roel Wuyts , Wilfried Verachtert , Samuel Kaski

This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

Information Retrieval · Computer Science 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Machine learning algorithms are designed to make accurate predictions of the future based on existing data, while online algorithms seek to bound some performance measure (typically the competitive ratio) without knowledge of the future.…

Machine Learning · Computer Science 2021-09-30 Kevin Rao

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving…

Information Retrieval · Computer Science 2024-11-26 Kexin Zhang , Fuyuan Lyu , Xing Tang , Dugang Liu , Chen Ma , Kaize Ding , Xiuqiang He , Xue Liu

Click-through rate (CTR) prediction plays a crucial role in modern recommender systems. While many existing methods utilize ensemble networks to improve CTR model performance, they typically restrict the ensemble to only two or three…

Information Retrieval · Computer Science 2025-06-23 Honghao Li , Lei Sang , Yi Zhang , Guangming Cui , Yiwen Zhang

Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…

Machine Learning · Computer Science 2025-07-16 Lingwei Kong , Lu Wang , Changping Peng , Zhangang Lin , Ching Law , Jingping Shao

Click-through rate (CTR) prediction plays an important role in online advertising systems. On the one hand, traditional CTR prediction models capture the collaborative signals in tabular data via feature interaction modeling, but they lose…

Information Retrieval · Computer Science 2025-09-10 Rui Dong , Wentao Ouyang , Xiangzheng Liu

Bayesian regression trees are flexible non-parametric models that are well suited to many modern statistical regression problems. Many such tree models have been proposed, from the simple single- tree model to more complex tree ensembles.…

Computation · Statistics 2013-12-09 M. T. Pratola