Related papers: On Web User Tracking: How Third-Party Http Request…
Web traffic is a valuable data source, typically used in the marketing space to track brand awareness and advertising effectiveness. However, web traffic is also a rich source of information for cybersecurity monitoring efforts. To better…
Device fingerprinting is a widely used technique that allows a third party to identify a particular device. Applications of device fingerprinting include authentication, attacker identification, or software license binding. Device…
There is an increased sensitivity by people about how companies collect information about them, and how this information is packaged, used and sold. This perceived lack of control is highlighted by the helplessness of users of various…
Accurately analyzing and modeling online browsing behavior play a key role in understanding users and technology interactions. In this work, we design and conduct a user study to collect browsing data from 31 participants continuously for…
Modern websites frequently use and embed third-party services to facilitate web development, connect to social media, or for monetization. This often introduces privacy issues as the inclusion of third-party services on a website can allow…
Today, web-based companies use user data to provide and enhance services to users, both individually and collectively. Some also analyze user data for other purposes, for example to select advertisements or price offers for users. Some even…
While the daily user of digital, Internet-enabled devices has some explicit control over what they read and see, the providers fulfilling searches, offering options, and presenting material are using increasingly sophisticated real-time…
Browser fingerprinting is a pervasive online tracking technique used increasingly often for profiling and targeted advertising. Prior research on the prevalence of fingerprinting heavily relied on automated web crawls, which inherently…
Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in…
Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…
We quantify Facebook's ability to build shadow profiles by tracking individuals across the web, irrespective of whether they are users of the social network. For a representative sample of US Internet users, we find that Facebook is able to…
Looking into the growth of information in the web it is a very tedious process of getting the exact information the user is looking for. Many search engines generate user profile related data listing. This paper involves one such process…
We perform an analysis of the way individual users navigate in the Web. We focus primarily in the temporal patterns of they return to a given page. The return probability as a function of time as well as the distribution of time intervals…
Information about millions of people is collected for behavioural targeting, a type of marketing that involves tracking people's online behaviour for targeted advertising. It is hotly debated whether data protection law applies to…
Major search engines deploy personalized Web results to enhance users' experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on…
Looking into the growth of information in the web it is a very tedious process of getting the exact information the user is looking for. Many search engines generate user profile related data listing. This paper involves one such process…
For many companies, competitiveness in e-commerce requires a successful presence on the web. Web sites are used to establish the company's image, to promote and sell goods and to provide customer support. The success of a web site affects…
Web search is an integral part of our daily lives. Recently, there has been a trend of personalization in Web search, where different users receive different results for the same search query. The increasing level of personalization is…
Personalization is being applied to great extend in many systems. This paper presents a multi-dimensional user data model and its application in web search. Online and Offline activities of the user are tracked for creating the user model.…
On the modern web, trackers and advertisers frequently construct and monetize users' detailed behavioral profiles without consent. Despite various studies on web tracking mechanisms and advertisements, there has been no rigorous study…