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Rapid increase in internet users along with growing power of online review sites and social media has given birth to sentiment analysis or opinion mining, which aims at determining what other people think and comment. Sentiments or Opinions…
Online advertisements have become one of today's most widely used tools for enhancing businesses partly because of their compatibility with A/B testing. A/B testing allows sellers to find effective advertisement strategies such as ad…
Navigation behaviour can be considered as one of the most crucial aspects of user behaviour in an electronic commerce environment, which is very good indicator of user's interests either in the process of browsing or purchasing. Revealing…
Understanding the structure and evolution of web-based user-object bipartite networks is an important task since they play a fundamental role in online information filtering. In this paper, we focus on investigating the patterns of online…
E-commerce platforms generate vast volumes of user feedback, such as star ratings, written reviews, and comments. However, most recommendation engines rely primarily on numerical scores, often overlooking the nuanced opinions embedded in…
In e-commerce, a user tends to search for the desired product by issuing a query to the search engine and examining the retrieved results. If the search engine was successful in correctly understanding the user's query, it will return…
The emergence of online communities has enabled firms to monitor consumer-generated online word-of-mouth (WOM) in real-time by mining publicly available information from the Internet. A prerequisite for harnessing this new ability is the…
Recommender systems apply data mining techniques and prediction algorithms to predict users' interest on information, products and services among the tremendous amount of available items. The vast growth of information on the Internet as…
User-generated content from social media is produced in many languages, making it technically challenging to compare the discussed themes from one domain across different cultures and regions. It is relevant for domains in a globalized…
Suggestion mining is increasingly becoming an important task along with sentiment analysis. In today's cyberspace world, people not only express their sentiments and dispositions towards some entities or services, but they also spend…
Sentiment analysis has attracted increasing attention in e-commerce. The sentiment polarities underlying user reviews are of great value for business intelligence. Aspect category sentiment analysis (ACSA) and review rating prediction (RP)…
With the advancement of web technology and its growth, there is a huge volume of data present in the web for internet users and a lot of data is generated too. Internet has become a platform for online learning, exchanging ideas and sharing…
Online controlled experimentation is widely adopted for evaluating new features in the rapid development cycle for web products and mobile applications. Measurement of the overall experiment sample is a common practice to quantify the…
It can be observed that the purchasing decision of an individual consumer in an electronic marketplace is determined by a set of factors, such as personal characteristics of the consumer, product pricing, minimum price-quantity combination…
Many web services like eBay, Tripadvisor, Epinions, etc, provide historical product ratings so that users can evaluate the quality of products. Product ratings are important since they affect how well a product will be adopted by the…
In e-commerce, web mining for page recommendations is widely used but often fails to meet user needs. To address this, we propose a novel solution combining semantic web mining with BP neural networks. We process user search logs to extract…
This paper investigates the significance of consumer opinions in relation to value in China's A-share market. By analyzing a large dataset comprising over 18 million product reviews by customers on JD.com, we demonstrate that sentiments…
With the servitization of business, understanding how users experience services becomes a crucial success factor for companies. Therefore, there is a need to include feedback from user experiences in the software engineering process.…
Opinions are central to almost all human activities and are key influencers of our behaviors. In current times due to growth of social networking website and increase in number of e-commerce site huge amount of opinions are now available on…
Online reviews significantly impact consumers' decision-making process and firms' economic outcomes and are widely seen as crucial to the success of online markets. Firms, therefore, have a strong incentive to manipulate ratings using fake…