Related papers: An Integrated Framework to Recommend Personalized …
Within hospitality, marketing departments use segmentation to create tailored strategies to ensure personalized marketing. This study provides a data-driven approach by segmenting guest profiles via hierarchical clustering, based on an…
For better user experience and business effectiveness, Click-Through Rate (CTR) prediction has been one of the most important tasks in E-commerce. Although extensive CTR prediction models have been proposed, learning good representation of…
Customer Service Management is one of major business activities to better serve company customers through the introduction of reliable processes and procedures. Today this kind of activities is implemented through e-services to directly…
Push notification is a key component for E-commerce mobile applications, which has been extensively used for user growth and engagement. The effectiveness of the push notification is generally measured by message open rate. A push message…
In freemium games, the revenue from a player comes from the in-app purchases made and the advertisement to which that player is exposed. The longer a player is playing the game, the higher will be the chances that he or she will generate a…
Similar product recommendation is one of the most common scenes in e-commerce. Many recommendation algorithms such as item-to-item Collaborative Filtering are working on measuring item similarities. In this paper, we introduce our real-time…
With the World Wide Web's ubiquity increase and the rapid development of various online businesses, the complexity of web sites grow. The analysis of web user's navigational pattern within a web site can provide useful information for…
A potential objective of every financial organization is to retain existing customers and attain new prospective customers for long-term. The economic behaviour of customer and the nature of the organization are controlled by a prescribed…
Electronic commerce is emerging as the killer domain for data mining technology. The following are five desiderata for success. Seldom are they they all present in one data mining application. 1. Data with rich descriptions. For example,…
Today web is the best medium of communication in modern business. Many companies are redefining their business strategies to improve the business output. Business over internet provides the opportunity to customers and partners where their…
Sales pipeline analysis is fundamental to proactive management of an enterprize's sales pipeline and critical for business success. In particular, win propensity prediction, which involves quantitatively estimating the likelihood that…
Customer loyalty is crucial for internet services since retaining users of a service to ensure the staying time of the service is of significance for increasing revenue. It demands the retention of customers to be high enough to meet the…
In this paper, we address the problem of evaluating whether results served by an e-commerce search engine for a query are good or not. This is a critical question in evaluating any e-commerce search engine. While this question is…
Rarely do users watch online contents entirely. We study how to take this into account to improve the performance of cache systems for video-on-demand and video-sharing platforms in terms of traffic reduction on the core network. We exploit…
With the considerable development of customer-to-customer (C2C) e-commerce in the recent years, there is a big demand for an effective recommendation system that suggests suitable websites for users to sell their items with some specified…
With customer relationship management (CRM) companies move away from a mainly product-centered view to a customer-centered view. Resulting from this change, the effective management of how to keep contact with customers throughout different…
Sales forecast is an essential task in E-commerce and has a crucial impact on making informed business decisions. It can help us to manage the workforce, cash flow and resources such as optimizing the supply chain of manufacturers etc.…
Recommendation systems are highly interested in technology companies nowadays. The businesses are constantly growing users and products, causing the number of users and items to continuously increase over time, to very large numbers.…
Financial inclusion ensures that individuals have access to financial products and services that meet their needs. As a key contributing factor to economic growth and investment opportunity, financial inclusion increases consumer spending…
Click-through-rate (CTR) prediction has an essential impact on improving user experience and revenue in e-commerce search. With the development of deep learning, graph-based methods are well exploited to utilize graph structure extracted…