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Several studies have been conducted on understanding third-party user tracking on the web. However, web trackers can only track users on sites where they are embedded by the publisher, thus obtaining a fragmented view of a user's online…

Cryptography and Security · Computer Science 2018-05-04 Anupama Aggarwal , Bimal Viswanath , Saravana Kumar , Ayush Shah , Liang Zhang , Ponnurangam Kumaraguru

Web cookies are ubiquitously used to track and profile the behavior of users. Although there is a solid empirical foundation for understanding the use of cookies in the global world wide web, thus far, limited attention has been devoted for…

Cryptography and Security · Computer Science 2018-01-25 Jukka Ruohonen , Ville Leppänen

We perform a large-scale analysis of third-party trackers on the World Wide Web from more than 3.5 billion web pages of the CommonCrawl 2012 corpus. We extract a dataset containing more than 140 million third-party embeddings in over 41…

Social and Information Networks · Computer Science 2016-08-01 Sebastian Schelter , Jérôme Kunegis

Websites are constantly adapting the methods used, and intensity with which they track online visitors. However, the wide-range enforcement of GDPR since one year ago (May 2018) forced websites serving EU-based online visitors to eliminate…

Cryptography and Security · Computer Science 2020-06-03 Konstantinos Solomos , Panagiotis Ilia , Sotiris Ioannidis , Nicolas Kourtellis

To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…

Cryptography and Security · Computer Science 2022-09-14 Nikhil Jha , Martino Trevisan , Luca Vassio , Marco Mellia

In 2002, the European Union (EU) introduced the ePrivacy Directive to regulate the usage of online tracking technologies. Its aim is to make tracking mechanisms explicit while increasing privacy awareness in users. It mandates websites to…

Computers and Society · Computer Science 2019-05-03 Martino Trevisan , Stefano Traverso , Hassan Metwalley , Marco Mellia

Browser fingerprinting is a growing technique for identifying and tracking users online without traditional methods like cookies. This paper gives an overview by examining the various fingerprinting techniques and analyzes the entropy and…

Cryptography and Security · Computer Science 2024-11-20 Alexander Lawall

Web applications often include third-party content and scripts to personalize a user's online experience. These scripts have unrestricted access to a user's private data stored in the browser's persistent storage like cookies, localstorage…

Cryptography and Security · Computer Science 2024-11-26 Gayatri Priyadarsini Kancherla , Dishank Goel , Abhishek Bichhawat

Websites with hyper-partisan, left or right-leaning focus offer content that is typically biased towards the expectations of their target audience. Such content often polarizes users, who are repeatedly primed to specific (extreme) content,…

Computers and Society · Computer Science 2020-04-01 Pushkal Agarwal , Sagar Joglekar , Panagiotis Papadopoulos , Nishanth Sastry , Nicolas Kourtellis

Browser extensions are third party programs, tightly integrated to browsers, where they execute with elevated privileges in order to provide users with additional functionalities. Unlike web applications, extensions are not subject to the…

Cryptography and Security · Computer Science 2019-01-14 Dolière Francis Somé

Third-party tracking, the collection and sharing of behavioural data about individuals, is a significant and ubiquitous privacy threat in mobile apps. The EU General Data Protection Regulation (GDPR) was introduced in 2018 to protect…

Computers and Society · Computer Science 2021-12-22 Konrad Kollnig , Reuben Binns , Max Van Kleek , Ulrik Lyngs , Jun Zhao , Claudine Tinsman , Nigel Shadbolt

Third-party cookies have been a privacy concern since cookies were first developed in the mid 1990s, but more strict cookie policies were only introduced by Internet browser vendors in the early 2010s. More recently, due to regulatory…

Cryptography and Security · Computer Science 2024-09-16 Mário S. Alvim , Natasha Fernandes , Annabelle McIver , Gabriel H. Nunes

On the internet, we encounter take-it-or-leave-it choices regarding our privacy on a daily basis. In Europe, online tracking for targeted advertising generally requires the internet users' consent to be lawful. Some websites use a tracking…

Computers and Society · Computer Science 2025-10-30 Frederik J. Zuiderveen Borgesius , Sanne Kruikemeier , Sophie C. Boerman , Natali Helberger

Third party advertising and tracking (A&T) are pervasive across the web, yet user exposure varies significantly with browser choice, browsing location, and hosting jurisdiction. We systematically study how these three factors shape tracking…

Networking and Internet Architecture · Computer Science 2026-03-04 Tanya Prasad , Rut Vora , Soo Yee Lim , Nguyen Phong Hoang , Thomas Pasquier

Content filtering in web browsers is a tedious process for most of the people, because of several reasons. By blocking JavaScript, Cookies and Popups, end users can ensure maximum protection from browser based attacks and vulnerabilities.…

Cryptography and Security · Computer Science 2014-07-16 Bofin Babu , Mohan Kumar

With the impending removal of third-party cookies from major browsers and the introduction of new privacy-preserving advertising APIs, the research community has a timely opportunity to assist industry in qualitatively improving the Web's…

While JavaScript established itself as a cornerstone of the modern web, it also constitutes a major tracking and security vector, thus raising critical privacy and security concerns. In this context, some browser extensions propose to…

Cryptography and Security · Computer Science 2023-01-26 Romain Fouquet , Pierre Laperdrix , Romain Rouvoy

Today, many web advertising data flows involve passive cross-site tracking of users. Enabling such a mechanism through the usage of third party tracking cookies (3PC) exposes sensitive user data to a large number of parties, with little…

Cryptography and Security · Computer Science 2021-10-29 Joseph J. Pfeiffer , Denis Charles , Davis Gilton , Young Hun Jung , Mehul Parsana , Erik Anderson

Browsers and their users can be tracked even in the absence of a persistent IP address or cookie. Unique and hence identifying pieces of information, making up what is known as a fingerprint, can be collected from browsers by a visited…

Cryptography and Security · Computer Science 2019-07-09 Nasser Mohammed Al-Fannah , Wanpeng Li

On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…

Computers and Society · Computer Science 2016-05-25 Silvia Puglisi , David Rebollo-Monedero , Jordi Forné