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The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…

Cryptography and Security · Computer Science 2024-12-12 Mário S. Alvim , Natasha Fernandes , Annabelle McIver , Gabriel H. Nunes

Third-party tracking allows companies to collect users' behavioural data and track their activity across digital devices. This can put deep insights into users' private lives into the hands of strangers, and often happens without users'…

Computers and Society · Computer Science 2021-06-21 Konrad Kollnig , Reuben Binns , Pierre Dewitte , Max Van Kleek , Ge Wang , Daniel Omeiza , Helena Webb , Nigel Shadbolt

In recent years, European regulators have debated restricting the time an online tracker can track a user to protect consumer privacy better. Despite the significance of these debates, there has been a noticeable absence of any…

General Economics · Economics 2023-07-19 Klaus M. Miller , Bernd Skiera

Online tracking is a widespread practice on the web with questionable ethics, security, and privacy concerns. While web tracking can offer personalized and curated content to Internet users, it operates as a sophisticated surveillance…

Cryptography and Security · Computer Science 2025-01-07 Seyed Ali Akhavani , Engin Kirda , Amin Kharraz

Modern websites frequently use and embed third-party services to facilitate web development, connect to social media, or for monetization. This often introduces privacy issues as the inclusion of third-party services on a website can allow…

Human-Computer Interaction · Computer Science 2022-10-05 Christine Utz , Sabrina Amft , Martin Degeling , Thorsten Holz , Sascha Fahl , Florian Schaub

A dominant regulatory model for web privacy is "notice and choice". In this model, users are notified of data collection and provided with options to control it. To examine the efficacy of this approach, this study presents the first…

Computers and Society · Computer Science 2018-05-04 Timothy Libert

Web browsers have been used widely by users to conduct various online activities, such as information seeking or online shopping. To improve user experience and extend the functionality of browsers, practitioners provide mechanisms to allow…

Performance · Computer Science 2025-08-07 Bihui Jin , Heng Li , Ying Zou

Web cookies have been the subject of many research studies over the last few years. However, most existing research does not consider multiple crucial perspectives that can influence the cookie landscape, such as the client's location, the…

Networking and Internet Architecture · Computer Science 2023-02-13 Ali Rasaii , Shivani Singh , Devashish Gosain , Oliver Gasser

The web is global, but privacy laws differ by country. Which set of privacy rules do websites follow? We empirically study this question by detecting and analyzing cookie notices in an automated way. We crawl 1,500 European, American, and…

Computers and Society · Computer Science 2021-10-20 Rob van Eijk , Hadi Asghari , Philipp Winter , Arvind Narayanan

Cookie paywalls allow visitors to access the content of a website only after making a choice between paying a fee (paying option) or accepting tracking (cookie option). The practice has been studied in previous research in regard to its…

Computers and Society · Computer Science 2025-02-12 Andreas Stenwreth , Simon Täng , Victor Morel

Browser fingerprinting often provides an attractive alternative to third-party cookies for tracking users across the web. In fact, the increasing restrictions on third-party cookies placed by common web browsers and recent regulations like…

Cryptography and Security · Computer Science 2023-11-29 Meenatchi Sundaram Muthu Selva Annamalai , Igor Bilogrevic , Emiliano De Cristofaro

This articles surveys the existing literature on the methods currently used by web services to track the user online as well as their purposes, implications, and possible user's defenses. A significant majority of reviewed articles and web…

Computers and Society · Computer Science 2015-07-29 Tomasz Bujlow , Valentín Carela-Español , Josep Solé-Pareta , Pere Barlet-Ros

This article provides a quantitative analysis of privacy-compromising mechanisms on 1 million popular websites. Findings indicate that nearly 9 in 10 websites leak user data to parties of which the user is likely unaware; more than 6 in 10…

Cryptography and Security · Computer Science 2015-11-03 Timothy Libert

While third-party cookies have been a key component of the digital marketing ecosystem for years, they allow users to be tracked across web sites in ways that raise serious privacy concerns. Google has proposed the Privacy Sandbox…

Cryptography and Security · Computer Science 2024-10-11 Minjun Long , David Evans

Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…

Social and Information Networks · Computer Science 2017-05-10 Kiran Garimella , Orestis Kostakis , Michael Mathioudakis

Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad…

Cryptography and Security · Computer Science 2020-02-17 Muhammad Ahmad Bashir , Sajjad Arshad , William Robertson , Christo Wilson

Online advertisers and analytics services (or trackers), are constantly tracking users activities as they access web services either through browsers or a mobile apps. Numerous tools such as browser plugins and specialized mobile apps have…

Cryptography and Security · Computer Science 2017-09-13 Muhammad Ikram , Mohamed Ali Kaafar

Recent works showed that websites can detect browser extensions that users install and websites they are logged into. This poses significant privacy risks, since extensions and Web logins that reflect user's behavior, can be used to…

Cryptography and Security · Computer Science 2018-08-27 Gabor Gyorgy Gulyas , Doliere Francis Some , Nataliia Bielova , Claude Castelluccia

While much current web privacy research focuses on browser fingerprinting, the boring fact is that the majority of current third-party web tracking is conducted using traditional, persistent-state identifiers. One possible explanation for…

Cryptography and Security · Computer Science 2020-11-04 Jordan Jueckstock , Peter Snyder , Shaown Sarker , Alexandros Kapravelos , Benjamin Livshits

Despite stringent data protection regulations such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other country-specific regulations, many websites continue to use cookies to track user…

Computers and Society · Computer Science 2024-01-12 Nivedita Singh , Yejin Do , Yongsang Yu. Imane Fouad , Jungrae Kim , Hyoungshick Kim