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Third-party web cookies are often used for privacy-invasive behavior tracking. Partly due to privacy concerns, browser vendors have started to block all third-party cookies in recent years. To understand the effects of such third-party…

Cryptography and Security · Computer Science 2024-11-06 Maxwell Lin , Shihan Lin , Helen Wu , Karen Wang , Xiaowei Yang

Third-party web tracking is a common, and broadly used technique on the Web. Almost every step of users' is tracked, analyzed, and later used in different use cases (e.g., online advertisement). Different defense mechanisms have emerged to…

Cryptography and Security · Computer Science 2022-02-11 Nurullah Demir , Daniel Theis , Tobias Urban , Norbert Pohlmann

People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…

Cryptography and Security · Computer Science 2023-11-22 Alisha Ukani

Browser fingerprinting is a relatively new method of uniquely identifying browsers that can be used to track web users. In some ways it is more privacy-threatening than tracking via cookies, as users have no direct control over it. A number…

Cryptography and Security · Computer Science 2019-05-24 Nasser Mohammed Al-Fannah , Wanpeng Li , Chris J Mitchell

Web tracking by ad networks, social networks, and other third parties is privacy-invasive. To protect users' privacy an increasing number of countries are adopting new privacy laws. However, a major reason why their application on the web…

Cryptography and Security · Computer Science 2026-04-22 Harry Yu , Patton Yin , Sebastian Zimmeck

Third party tracking allows companies to identify users and track their behaviour across multiple digital services. This paper presents an empirical study of the prevalence of third-party trackers on 959,000 apps from the US and UK Google…

Computers and Society · Computer Science 2018-10-19 Reuben Binns , Ulrik Lyngs , Max Van Kleek , Jun Zhao , Timothy Libert , Nigel Shadbolt

Privacy regulations have led to many websites showing cookie banners to their users. Usually, cookie banners present the user with the option to "accept" or "reject" cookies. Recently, a new form of paywall-like cookie banner has taken hold…

Networking and Internet Architecture · Computer Science 2023-10-03 Ali Rasaii , Devashish Gosain , Oliver Gasser

The recently introduced General Data Protection Regulation (GDPR) requires that when obtaining information online that could be used to identify individuals, their consents must be obtained. Among other things, this affects many common…

Cryptography and Security · Computer Science 2019-05-06 Xuehui Hu , Nishanth Sastry

Cookie banners are devices implemented by websites to allow users to manage their privacy settings with respect to the use of cookies. They are part of a user's daily web browsing experience since legislation in Europe requires websites to…

Cryptography and Security · Computer Science 2021-04-14 Georgios Kampanos , Siamak F. Shahandashti

Free content and services on the Web are often supported by ads. However, with the proliferation of intrusive and privacy-invasive ads, a significant proportion of users have started to use ad blockers. As existing ad blockers are radical…

Cryptography and Security · Computer Science 2016-04-18 Jagdish Prasad Achara , Javier Parra-Arnau , Claude Castelluccia

During the past few years, mostly as a result of the GDPR and the CCPA, websites have started to present users with cookie consent banners. These banners are web forms where the users can state their preference and declare which cookies…

Computers and Society · Computer Science 2022-02-11 Emmanouil Papadogiannakis , Panagiotis Papadopoulos , Nicolas Kourtellis , Evangelos P. Markatos

Privacy has been a major concern for everybody over the internet. Governments across the globe have given their views on how the internet space can be managed effectively so that there is some control on the flow of confidential information…

Computers and Society · Computer Science 2013-05-13 Sowmyan Jegatheesan

Websites employ third-party ads and tracking services leveraging cookies and JavaScript code, to deliver ads and track users' behavior, causing privacy concerns. To limit online tracking and block advertisements, several ad-blocking (black)…

Cryptography and Security · Computer Science 2019-06-04 Saad Sajid Hashmi , Muhammad Ikram , Mohamed Ali Kaafar

To what extent are users surveilled on the web, by what technologies, and by whom? We answer these questions by combining passively observed, anonymized browsing data of a large, representative sample of Americans with domain-level data on…

Applications · Statistics 2026-01-01 Lucas Shen , Gaurav Sood

Third party tracking is the practice by which third parties recognize users accross different websites as they browse the web. Recent studies show that 90% of websites contain third party content that is tracking its users across the web.…

Cryptography and Security · Computer Science 2017-03-23 Dolière Francis Somé , Nataliia Bielova , Tamara Rezk

A website browser cookie is a small file created by a web server upon visitation, which is placed in the user's browser directory to enhance the user's experience. However, first and third-party cookies have become a significant threat to…

Computers and Society · Computer Science 2022-11-15 Matthew Wheeler , Suleiman Saka , Sanchari Das

As third-party cookies are being phased out or restricted by major browsers, first-party cookies are increasingly repurposed for tracking. Prior work has shown that third-party scripts embedded in the main frame can access and exfiltrate…

Cryptography and Security · Computer Science 2025-10-02 Pouneh Nikkhah Bahrami , Aurore Fass , Zubair Shafiq

In response to the ePrivacy Directive and the consent requirements introduced by the GDPR, websites began deploying consent banners to obtain user permission for data collection and processing. However, due to shared third-party services…

Networking and Internet Architecture · Computer Science 2025-07-21 Ali Rasaii , Ha Dao , Anja Feldmann , Mohammadmahdi Javid , Oliver Gasser , Devashish Gosain

Online privacy has become increasingly important in recent years. While third-party cookies have been widely used for years, they have also been criticized for their potential impact on user privacy. They can be used by advertisers to track…

Cryptography and Security · Computer Science 2024-05-16 Ismael Castell-Uroz , Pere Barlet-Ros

As third-party cookie blocking is becoming the norm in browsers, advertisers and trackers have started to use first-party cookies for tracking. We conduct a differential measurement study on 10K websites with third-party cookies allowed and…

Cryptography and Security · Computer Science 2023-11-28 Shaoor Munir , Sandra Siby , Umar Iqbal , Steven Englehardt , Zubair Shafiq , Carmela Troncoso
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