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One of the most important problems in modern finance is finding efficient ways to summarize and visualize the stock market data to give individuals or institutions useful information about the market behavior for investment decisions. The…
In the highly competitive environment of the banking industry, it is essential to precisely forecast the behavior of customers in order to maximize the effectiveness of marketing initiatives and improve financial consequences. The purpose…
In today's competitive scenario in corporate world, "Customer Retention" strategy in Customer Relationship Management (CRM) is an increasingly pressed issue. Data mining techniques play a vital role in better CRM. This paper attempts to…
The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret meaningful relationships within transactional data, emphasizing…
Various studies on consumer purchasing behaviors have been presented and used in real problems. Data mining techniques are expected to be a more effective tool for analyzing consumer behaviors. However, the data mining method has…
A potential objective of every financial organization is to retain existing customers and attain new prospective customers for long-term. The economic behaviour of customer and the nature of the organization are controlled by a prescribed…
Data mining is a new concept & an exploration and analysis of large data sets, in order to discover meaningful patterns and rules. Many organizations are now using the data mining techniques to find out meaningful patterns from the…
One of the main objectives of data mining is to help companies determine to which potential customers to market and how many resources to allocate to these potential customers. Most previous works on competitive influence in social networks…
Rough set theory is a new method that deals with vagueness and uncertainty emphasized in decision making. Data mining is a discipline that has an important contribution to data analysis, discovery of new meaningful knowledge, and autonomous…
Currently, almost all direct marketing activities take place virtually rather than in person, weakening interpersonal skills at an alarming pace. Furthermore, businesses have been striving to sense and foster the tendency of their clients…
In an increasingly customer-centric business environment, effective communication between marketing and senior management is crucial for success. With the rise of globalization and increased competition, utilizing new data mining techniques…
Data mining has been widely used to identify potential customers for a new product or service. In this article is done a study of previous work relating to the application of data mining methodologies for software projects, specifically for…
Classification and patterns extraction from customer data is very important for business support and decision making. Timely identification of newly emerging trends is very important in business process. Large companies are having huge…
Decision analytics commonly focuses on the text mining of financial news sources in order to provide managerial decision support and to predict stock market movements. Existing predictive frameworks almost exclusively apply traditional…
This paper proposes data mining techniques to model the return on investment from various types of promotional spending to market a drug and then uses the model to draw conclusions on how the pharmaceutical industry might go about…
In todays fast pacing, highly competing,volatile and challenging world, companies highly rely on data analysis obtained from both offline as well as online way to make their future strategy, to sustain in the market. This paper reviews the…
Improving the precision of heart diseases detection has been investigated by many researchers in the literature. Such improvement induced by the overwhelming health care expenditures and erroneous diagnosis. As a result, various…
Now-a-days the amount of data stored in educational database increasing rapidly. These databases contain hidden information for improvement of students' performance. Educational data mining is used to study the data available in the…
Data Mining is the process of extracting useful patterns from the huge amount of database and many data mining techniques are used for mining these patterns. Recently, one of the remarkable facts in higher educational institute is the rapid…
Data mining is the practice to search large amount of data to discover data patterns. Data mining uses mathematical algorithms to group the data and evaluate the future events. Association rule is a research area in the field of knowledge…