Related papers: An Empirical Study of Mobile Ad Targeting

In today's businesses, marketing has been a central trend for growth. Marketing quality is equally important as product quality and relevant metrics. Quality of Marketing depends on targeting the right person. Technology adaptations have…

Mobile advertising dominates app monetization but introduces risks ranging from intrusive user experience to malware delivery. Existing detection methods rely either on static analysis, which misses runtime behaviors, or on heuristic UI…

Online advertising platforms must decide how to allocate multiple ads across limited screen real estate, where each ad's effectiveness depends not only on its own placement but also on nearby ads competing for user attention. Such spatial…

User engagement is crucial to the long-term success of a mobile app. Several metrics, such as dwell time, have been used for measuring user engagement. However, how to effectively predict user engagement in the context of mobile apps is…

Facebook and other advertising platforms exploit users data for marketing purposes by allowing advertisers to select specific users and target them (the practice is being called micro-targeting). However, advertisers such as Cambridge…

Mobile geo-location advertising, where mobile ads are targeted based on a user's location, has been identified as a key growth factor for the mobile market. As with online advertising, a crucial ingredient for their success is the…

With the convergence of Internet and telephony, new applications (e.g., WhatsApp) have emerged as an important means of communication for billions of users. These applications are becoming an attractive medium for attackers to deliver spam…

Third-party services form an integral part of the mobile ecosystem: they allow app developers to add features such as performance analytics and social network integration, and to monetize their apps by enabling user tracking and targeted ad…

With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…

It takes skill to build a meaningful predictive model even with the abundance of implementations of modern machine learning algorithms and readily available computing resources. Building a model becomes challenging if hundreds of terabytes…

We propose a modeling procedure for estimating immediate responses to TV ads and evaluating the factors influencing their size. First, we capture diurnal and seasonal patterns of website visits using the kernel smoothing method. Second, we…

In the age of ubiquitous technologies, security- and privacy-focused choices have turned out to be a significant concern for individuals and organizations. Risks of such pervasive technologies are extensive and often misaligned with user…

Real-time bidding has transformed the digital advertising landscape, allowing companies to buy website advertising space in a matter of milliseconds in the time it takes a webpage to load. Joint research between Cardiff University and…

Mobile apps nowadays are often packaged with third-party ad libraries to monetize user data.

We consider the problem of personalization of online services from the viewpoint of ad targeting, where we seek to find the best ad categories to be shown to each user, resulting in improved user experience and increased advertisers'…

Context: In-app advertising is the primary source of revenue for many mobile apps. The cost of advertising (ad cost) is non-negligible for app developers to ensure a good user experience and continuous profits. Previous studies mainly focus…

An average adult is exposed to hundreds of digital advertisements daily (https://www.mediadynamicsinc.com/uploads/files/PR092214-Note-only-150-Ads-2mk.pdf), making the digital advertisement industry a classic example of a big-data-driven…

We present a new algorithm for behavioral targeting of banner advertisements. We record different user's actions such as clicks, search queries and page views. We use the collected information on the user to estimate in real time the…

Recent developments in the mobile app industry have resulted in various types of mobile apps, each targeting a different need and a specific audience. Consequently, users access distinct apps to complete their information need tasks. This…

Online advertising has typically been more personalized than offline advertising, through the use of machine learning models and real-time auctions for ad targeting. One specific task, predicting the likelihood of conversion (i.e.\ the…