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Related papers: How to go Viral: Cheaply and Quickly

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We study spreading processes in temporal graphs, i. e., graphs whose connections change over time. These processes naturally model real-world phenomena such as infectious diseases or information flows. More precisely, we investigate how…

Data Structures and Algorithms · Computer Science 2021-07-21 Hendrik Molter , Malte Renken , Philipp Zschoche

Given a network and a set of vertices called seeds to initially inject information, influence spread is the expected number of vertices that eventually receive the information under a certain stochastic model of information propagation.…

Data Structures and Algorithms · Computer Science 2026-04-16 Kengo Nakamura , Masaaki Nishino

We study a graph-based generalization of the Galam opinion formation model. Consider a simple connected graph which represents a social network. Each node in the graph is colored either blue or white, which indicates a positive or negative…

Data Structures and Algorithms · Computer Science 2023-12-25 Sining Li , Ahad N. Zehmakan

We consider the influence maximization problem over a temporal graph, where there is a single fixed source. We deviate from the standard model of influence maximization, where the goal is to choose the set of most influential vertices.…

Computational Complexity · Computer Science 2023-03-24 Argyrios Deligkas , Michelle Döring , Eduard Eiben , Tiger-Lily Goldsmith , George Skretas

Graph burning is a deterministic, discrete-time process that models how influence or contagion spreads in a graph. Associated to each graph is its burning number, which is a parameter that quantifies how quickly the influence spreads. We…

Combinatorics · Mathematics 2020-09-23 Anthony Bonato

We study how we can accelerate the spreading of information in temporal graphs via shifting operations; a problem that captures real-world applications varying from information flows to distribution schedules. In a temporal graph there is a…

Data Structures and Algorithms · Computer Science 2025-10-09 Argyrios Deligkas , Eduard Eiben , George Skretas

Understanding the behaviors of information propagation is essential for the effective exploitation of social influence in social networks. However, few existing influence models are both tractable and efficient for describing the…

Social and Information Networks · Computer Science 2012-09-11 Biao Xiang , Enhong Chen , Qi Liu , Hui Xiong

Graph burning is a model for the spread of social contagion. The burning number is a graph parameter associated with graph burning that measures the speed of the spread of contagion in a graph; the lower the burning number, the faster the…

Combinatorics · Mathematics 2015-11-24 Anthony Bonato , Jeannette Janssen , Elham Roshanbin

In the context of influence propagation in a social graph, we can identify three orthogonal dimensions - the number of seed nodes activated at the beginning (known as budget), the expected number of activated nodes at the end of the…

Discrete Mathematics · Computer Science 2011-11-08 Amit Goyal , Francesco Bonchi , Laks V. S. Lakshmanan , Suresh Venkatasubramanian

Diffusion is a fundamental graph process, underpinning such phenomena as epidemic disease contagion and the spread of innovation by word-of-mouth. We address the algorithmic problem of finding a set of k initial seed nodes in a network so…

Data Structures and Algorithms · Computer Science 2016-06-23 Christian Borgs , Michael Brautbar , Jennifer Chayes , Brendan Lucier

The problem of finding optimal set of users for influencing others in the social network has been widely studied. Because it is NP-hard, some heuristics were proposed to find sub-optimal solutions. Still, one of the commonly used assumption…

Social and Information Networks · Computer Science 2014-11-24 Radosław Michalski , Tomasz Kajdanowicz , Piotr Bródka , Przemysław Kazienko

We consider the canonical problem of influence maximization in social networks. Since the seminal work of Kempe, Kleinberg, and Tardos, there have been two largely disjoint efforts on this problem. The first studies the problem associated…

Social and Information Networks · Computer Science 2018-01-24 Eric Balkanski , Nicole Immorlica , Yaron Singer

In this paper we elaborate upon a measure of node influence in social networks, which was recently proposed by Vassio et al., IEEE Trans. Control Netw. Syst., 2014. This measure quantifies the ability of the node to sway the average opinion…

Optimization and Control · Mathematics 2016-11-10 Wilbert Samuel Rossi , Paolo Frasca

This paper aims to shed some light on the concept of virality - especially in social networks - and to provide new insights on its structure. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content being…

Computation and Language · Computer Science 2015-03-20 Marco Guerini , Carlo Strapparava , Gozde Ozbal

Centrality measures such as the degree, k-shell, or eigenvalue centrality can identify a network's most influential nodes, but are rarely usefully accurate in quantifying the spreading power of the vast majority of nodes which are not…

Social and Information Networks · Computer Science 2016-05-27 Glenn Lawyer

A widely studied model for influence diffusion in social networks are {\it target sets}. For a graph $G$ and an integer-valued threshold function $\tau$ on its vertex set, a {\it target set} or {\it dynamic monopoly} is a set of vertices of…

Combinatorics · Mathematics 2018-05-28 Stefan Ehard , Dieter Rautenbach

We introduce a model for innovation-, evolution- and opinion dynamics whose spreading is dictated by unanimity rules, i.e. a node will change its (binary) state only if all of its neighbours have the same corresponding state. It is shown…

Physics and Society · Physics 2008-12-01 Renaud Lambiotte , Stefan Thurner , Rudolf Hanel

In a model of network communication based on a random walk in an undirected graph, what subset of nodes (subject to constraints on the set size), enable the fastest spread of information? The dynamics of spread is described by a process…

Discrete Mathematics · Computer Science 2016-02-23 Fern Y. Hunt

In social networks, the collective behavior of large populations can be shaped by a small set of influencers through a cascading process induced by "peer pressure". For large-scale networks, efficient identification of multiple influential…

Physics and Society · Physics 2017-03-16 Sen Pei , Xian Teng , Jeffrey Shaman , Flaviano Morone , Hernán A. Makse

Graph drawings are useful tools for exploring the structure and dynamics of data that can be represented by pair-wise relationships among a set of objects. Typical real-world social, biological or technological networks exhibit high…

Social and Information Networks · Computer Science 2018-07-05 Christian Schulz