Related papers: How to go Viral: Cheaply and Quickly
Diffusion of information in networks is at the core of many problems in AI. Common examples include the spread of ideas and rumors as well as marketing campaigns. Typically, information diffuses at a non-linear rate, for example, if markets…
As a widely observable social effect, influence diffusion refers to a process where innovations, trends, awareness, etc. spread across the network via the social impact among individuals. Motivated by such social effect, the concept of…
Temporal networks, i.e., networks in which the interactions among a set of elementary units change over time, can be modelled in terms of time-varying graphs, which are time-ordered sequences of graphs over a set of nodes. In such graphs,…
Threshold models of global cascades have been extensively used to model real-world collective behavior, such as the contagious spread of fads and the adoption of new technologies. A common property of those cascade models is that a…
How would admissions look like in a university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set…
Will a new smartphone application diffuse deeply in the population or will it sink into oblivion soon? To predict this, we argue that common models of spread of innovations based on cascade dynamics or epidemics may not be fully adequate.…
How to identify influential nodes in social networks is of theoretical significance, which relates to how to prevent epidemic spreading or cascading failure, how to accelerate information diffusion, and so on. In this Letter, we make an…
A circulant graph H is defined on the set of vertices V=\left\{ 1,\ldots,n\right\} and edges E=\left\{ \left(i,j\right):\left|i-j\right|\equiv s\left(\textrm{mod}n\right),s\in S\right\} , where S\subseteq\left\{…
We explore the role of intrinsic structural properties of hypergraphs in governing group-driven social dynamics with social reinforcement. First, we analyze simplicial contagion dynamics on random hypergraphs in which the level of hyperedge…
Spreading (diffusion) of innovations is a stochastic process on social networks. When the key driving mechanism is peer effects (word of mouth), the rate at which the aggregate adoption level increases with time depends strongly on the…
We study the problem of disseminating a piece of information through all the nodes of a network, given that it is known originally only to a single node. In the absence of any structural knowledge on the network other than the nodes'…
Let $S$ be an independent set of a simple undirected graph $G$. Suppose that each vertex of $S$ has a token placed on it. The tokens are allowed to be moved, one at a time, by sliding along the edges of $G$, so that after each move, the…
Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced…
How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily.…
Several concepts that model processes of spreading (of information, disease, objects, etc.) in graphs or networks have been studied. In many contexts, we assume that some vertices of a graph $G$ are contaminated initially, before the…
Evaluating influence spread in social networks is a fundamental procedure to estimate the word-of-mouth effect in viral marketing. There are enormous studies about this topic; however, under the standard stochastic cascade models, the exact…
In this paper, we give an analytic solution for graphs with n nodes and E edges for which the probability of obtaining a given graph G is specified in terms of the degree sequence of G. We describe how this model naturally appears in the…
As an important type of dynamics on complex networks, spreading is widely used to model many real processes such as the epidemic contagion and information propagation. One of the most significant research questions in spreading is to rank…
Given a social network G and a constant k, the influence maximization problem asks for k nodes in G that (directly and indirectly) influence the largest number of nodes under a pre-defined diffusion model. This problem finds important…
We study epidemic spreading processes in large networks, when the spread is assisted by a small number of external agents: infection sources with bounded spreading power, but whose movement is unrestricted vis-\`a-vis the underlying network…