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The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret meaningful relationships within transactional data, emphasizing…
Today's era is characterized as the "digital transformation era". Digital processes and information systems are used in every aspect of social and business activity. The use of information technology over the internet is so extensive that…
Considering electronic implications in the Information Society (IS) as a complex system, complexity science tools are used to describe the processes that are seen to be taking place. The sometimes troublesome relationship between the…
Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships.…
In the era of the Internet of information, we have gone through layering, cross-layer, and cross-system design paradigms. Recently, the ``curse of modeling" and ``curse of dimensionality" of the cross-system design paradigm have resulted in…
Informed machine learning methods allow the integration of prior knowledge into learning systems. This can increase accuracy and robustness or reduce data needs. However, existing methods often assume hard constraining knowledge, that does…
Irrigation decision systems and water need models have been important research topics in agriculture since 90s. They improve the efficiency of crop yields, provide an appropriate use of water on the earth and so, prevent the water scarcity…
Modern enterprises are increasingly driven by the DATA+AI paradigm, in which Database Management Systems (DBMSs) and Large Language Models (LLMs) have become two foundational infrastructures powering a wide range of industrial and business…
The thesis discusses topics related to the development of business process management systems. Business process management systems have evolved on the basis of workflow management systems through incremental inclusion of standard…
Most of today's products and services are software-based. Organizations that develop software want to maintain and improve their competitiveness by controlling software-related risks. To do this, they need to align their business goals with…
Modeling environmental ecosystems is essential for effective resource management, sustainable development, and understanding complex ecological processes. However, traditional methods frequently struggle with the inherent complexity,…
Modeling Internet growth is important both for understanding the current network and to predict and improve its future. To date, Internet models have typically attempted to explain a subset of the following characteristics: network…
This editorial outlines an expanded scope for the next (fifth) generation of integrated marketing communication. It identifies key market forces that gave rise to this evolution and describes a trajectory of where Integrated Marketing…
Developing products, services and vertical applications for the future digitized society in the 6G era requires a multidisciplinary approach and a re-definition of how we create, deliver and consume network resources, data and services for…
Internet of things (IoT) has been proposed to be a new paradigm of connecting devices and providing services to various applications, e.g., transportation, energy, smart city, and healthcare. In this paper, we focus on an important issue,…
Latency to end-users and regulatory requirements push large companies to build data centers all around the world. The resulting data is "born" geographically distributed. On the other hand, many machine learning applications require a…
Modern societies can be understood as the intersection of four interdependent systems: (1) the natural environment of geography, climate and weather; (2) the built environment of cities, engineered systems, and physical infrastructure; (3)…
The systems that operate the infrastructure of cities have evolved in a fragmented fashion across several generations of technology, causing city utilities and services to operate sub-optimally and limiting the creation of new value-added…
Data has become a critical resource for organizations and society. Yet, it is not always as valuable as it could be since there is no well-defined approach to managing and using it. This article explores the increasing importance of global…
The strategy of sustainable development in the governance of information and communication technology (ICT) is a sector of advanced research that leads to rising challenges posed by social and environmental requirements in the…