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Nowadays online social networks are used extensively for personal and commercial purposes. This widespread popularity makes them an ideal platform for advertisements. Social media can be used for both direct and word-of-mouth (WoM)…
In the second half of the 20th century, Parliament allowed broadcasters to transmit radio and eventually television coverage of debates and meetings of select committees. More recently, in an effort to further improve transparency and…
Short-form video platforms such as YouTube Shorts increasingly shape how information is consumed, yet the effects of engagement-driven algorithms on content exposure remain poorly understood. This study investigates how different viewing…
In the internet era, almost every business entity is trying to have its digital footprint in digital media and other social media platforms. For these entities, word of mouse is also very important. Particularly, this is quite crucial for…
Large-scale manipulations on social media have two important characteristics: (i) use of propaganda to influence others, and (ii) adoption of coordinated behavior to spread it and to amplify its impact. Despite the connection between them,…
Social media has changed the landscape of marketing and consumer research as the adoption and promotion of businesses is becoming more and more dependent on how the customers are interacting and feeling about the business on platforms like…
Social media may create echo chambers that reaffirm users' beliefs and opinions through repeated exposure of similar notions. Whilst the formation and effect of echo chambers have been intensively examined in thread-based platforms such as…
Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, is an evergreen hot research topic. Its research outcomes significantly impact real-world…
The Internet has become an essential part of children's and adolescents' daily life. Social media platforms are used as educational and entertainment resources on daily bases by young users, leading enormous efforts to ensure their safety…
By now, Internet word-of-mouth marketing has established its importance for almost every kind of products. When word-of-mouth spread of a marketing campaign goes viral, the success of its strategy has been proved to be path-breaking for the…
Although it is under-studied relative to other social media platforms, YouTube is arguably the largest and most engaging online media consumption platform in the world. Recently, YouTube's scale has fueled concerns that YouTube users are…
With the growth of user-generated content, we observe the constant rise of the number of companies, such as search engines, content aggregators, etc., that operate with tremendous amounts of web content not being the services hosting it.…
The proliferation of video-on-demand (VOD) services has led to a paradox of choice, overwhelming users with vast content libraries and revealing limitations in current recommender systems. This research introduces a novel approach by…
Short form content has permeated into the video creator space over the past few years, led by industry leading products such as TikTok, YouTube Shorts and Instagram Reels. YouTube in particular was previously synonymous with being the main…
The increasing popularity of the social networking service, Twitter, has made it more involved in day-to-day communications, strengthening social relationships and information dissemination. Conversations on Twitter are now being explored…
Many researchers and organizations, such as WHO and UNICEF, have raised awareness of the dangers of advertisements targeted at children. While most existing laws only regulate ads on television that may reach children, lawmakers have been…
In the attention economy, video apps employ design mechanisms like autoplay that exploit psychological vulnerabilities to maximize watch time. Consequently, many people feel a lack of agency over their app use, which is linked to negative…
The problem of destination accessibility is a vital concern in the sustainable tourism development in the emerging regions due to the increasing numbers of tourism business growth in the recent times. Tourism is one of the potential foreign…
The Viral Marketing is a relatively new form of marketing that exploits social networks to promote a brand, a product, etc. The idea behind it is to find a set of influencers on the network that can trigger a large cascade of propagation…
Reciprocity in directed networks points to user's willingness to return favors in building mutual interactions. High reciprocity has been widely observed in many directed social media networks such as following relations in Twitter and…