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Engaged costumers are a very import part of current social media marketing. Public figures and brands have to be very careful about what to post online. That is why the need for accurate strategies for anticipating the impact of a post…
People use search engines to find answers to questions related to their health, finances, or other socially relevant issues. However, most users are unaware that search results are considerably influenced by search engine marketing (SEM).…
Recommendations algorithms of social media platforms are often criticized for placing users in "rabbit holes" of (increasingly) ideologically biased content. Despite these concerns, prior evidence on this algorithmic radicalization is…
In this paper we present an approach for supporting users in the difficult task of searching for video. We use collaborative feedback mined from the interactions of earlier users of a video search system to help users in their current…
With the recent digital revolution, analyzing of tourists' behaviors and research fields associated with it have changed profoundly. It is now easier to examine behaviors of tourists using digital traces they leave during their travels. The…
YouTube plays a key role in entertaining and informing people around the globe. However, studying the platform is difficult due to the lack of randomly sampled data and of systematic ways to query the platform's colossal catalog. In this…
Social network sites allow users to publicly tag people in their posts. These tagged posts allow users to share to both the general public and a targeted audience, dynamically assembled via notifications that alert the people mentioned. We…
Compliance with public health measures, such as restrictions on movement and socialization, is paramount in limiting the spread of diseases such as the severe acute respiratory syndrome coronavirus 2 (also referred to as COVID-19). Although…
Our paper investigates the use of discourse embedding techniques to develop a community recommendation system that focuses on mental health support groups on social media. Social media platforms provide a means for users to anonymously…
For many companies, competitiveness in e-commerce requires a successful presence on the web. Web sites are used to establish the company's image, to promote and sell goods and to provide customer support. The success of a web site affects…
Online platforms such as YouTube, Instagram heavily rely on recommender systems to decide what content to present to users. Producers, in turn, often create content that is likely to be recommended to users and have users engage with it. To…
Coordinated multi-platform information operations are implemented in a variety of contexts on social media, including state-run disinformation campaigns, marketing strategies, and social activism. Characterized by the promotion of messages…
Social media users post content on various topics. A defining feature of social media is that other users can provide feedback -- called community feedback -- to their content in the form of comments, replies, and retweets. We hypothesize…
In recent years, social media has become ubiquitous and important for social networking and content sharing. And yet, the content that is generated from these websites remains largely untapped. In this paper, we demonstrate how social media…
While disclosures relating to various forms of Internet advertising are well established and follow specific formats, endorsement marketing disclosures are often open-ended in nature and written by individual publishers. Because such…
Knowledge Distillation (KD) has been widely used to improve the quality of latency sensitive models serving live traffic. However, applying KD in production recommender systems with low traffic is challenging: the limited amount of data…
With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…
Tourism has been experiencing very relevant changes since when Information and Communication Technologies (ICTs), in all their forms, have started to pervade the industry and the market. In the last decade, a new concept gained the…
Reputation systems are currently used, often with success, to ensure the functioning of online services as well as of e-commerce sites. Despite the relationship between reputation and material cooperative behaviours is quite supported, less…
Online social media provide multiple ways to find interesting content. One important method is highlighting content recommended by user's friends. We examine this process on one such site, the news aggregator Digg. With a stochastic model…