Related papers: Scalable Cost-Aware Multi-Way Influence Maximizati…

We address formally the problem of opinion dynamics when the agents of a social network (e.g., consumers) are not only influenced by their neighbors but also by an external influential entity referred to as a marketer. The influential…

Customer-centric marketing campaigns generate a large portion of e-commerce website traffic for Walmart. As the scale of customer data grows larger, expanding the marketing audience to reach more customers is becoming more critical for…

Online social networks have become incredibly popular in recent years, which prompts an increasing number of companies to promote their brands and products through social media. This paper presents an approach for identifying influential…

In this work we study for the first time the interaction between marketing and network effects. We build a model in which the online firm starts with an initial user base and controls the growth of the user base by choosing the intensity of…

Influence maximization is the problem of finding influential users, or nodes, in a graph so as to maximize the spread of information. It has many applications in advertising and marketing on social networks. In this paper, we study a highly…

Consumers can acquire information through their own search efforts or through their social network. Information diffusion via word-of-mouth communication leads to some consumers free-riding on their "friends" and less information…

Social influence is ubiquitous in cultural markets, from book recommendations in Amazon, to song popularities in iTunes and the ranking of newspaper articles in the online edition of the New York Times to mention only a few. Yet social…

Diffusion of information, innovation, and ideas is an important phenomenon in social networks. Information propagates through the network and reaches from one person to the next. In many settings, it is meaningful to restrict diffusion so…

We develop a model of social media in which users produce different types of content and choose whom to follow. Even when abstracting from algorithmic bias, linking costs shape networks and polarization. In the welfare-maximizing…

Analyzing the financial benefit of marketing is still a critical topic for both practitioners and researchers. Companies consider marketing costs as a type of investment and expect this investment to be returned to the company in the form…

Widespread interest in the diffusion of information through social networks has produced a large number of Social Dynamics models. A majority of them use theoretical hypothesis to explain their diffusion mechanisms while the few empirically…

Surfing on the internet boom, the digital marketing industry has seen an exponential growth in the recent years and is often at the origin of the financial success of the biggest tech firms. In this paper we study the current landscape of…

While there is ample evidence that social and communication networks play a key role during the spread of new ideas, products, or services, network effects are expected to have diminished influence in the stationary state, when all users…

The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks. Two different…

A monopolist faces a partially uninformed population of consumers, interconnected through a directed social network. In the network, the monopolist offers rewards to informed consumers (influencers) conditional on informing uninformed…

Modern collaborative filtering algorithms seek to provide personalized product recommendations by uncovering patterns in consumer-product interactions. However, these interactions can be biased by how the product is marketed, for example…

Facebook uses Artificial Intelligence for targeting users with advertisements based on the events in which they engage like sharing, liking, making comments, posts by a friend, a group creation, etcetera. Each user interacts with these…

A new simple model of diffusion of innovations in a social network with upgrading costs is introduced. Agents are characterized by a single real variable, their technological level. According to local information agents decide whether to…

As an alternative to rigid DRM measures, ways of marketing virtual goods through multi-level or networked marketing have raised some interest. This report is a first approach to multi-level markets for virtual goods from the viewpoint of…

Businesses need content. In various forms and formats and for varied purposes. In fact, the content marketing industry is set to be worth $412.88 billion by the end of 2021. However, according to the Content Marketing Institute, creating…