Related papers: Strategic Advantage in Web Tourism Promotion: An e…
For many companies, competitiveness in e-commerce requires a successful presence on the web. Web sites are used to establish the company's image, to promote and sell goods and to provide customer support. The success of a web site affects…
The primary task of the study is to inspect the affiliation between the implementation of technology and e-commerce success. It is imperative to study such an important relationship that directly impacts the rapid growth of Internet…
In the internet era, almost every business entity is trying to have its digital footprint in digital media and other social media platforms. For these entities, word of mouse is also very important. Particularly, this is quite crucial for…
The use of information and communication technology in our day to day activities is now unavoidable. In tourism developments, destination information and management systems are used to guide visitors and provide information to both visitors…
The tourism industry is increasingly influenced by the evolution of information and communication technologies (ICT), which are revolutionizing the way people travel. In this work we want to nvestigate the use of innovative IT technologies…
With the increase of digital data and social network platforms the impact of social media science in driving company decision related to product/service features and customer care operations is becoming more crucial. In particular, platform…
In this paper the methods of forming a travel company customer base by means of social networks are observed. These methods are made to involve web-users of the social networks (VK.com and Facebook) for positioning of the service of the…
Online Travel Platforms are virtual two-sided marketplaces where guests search for accommodations and accommodation providers list their properties such as hotels and vacation rentals. The large majority of hotels are rated by official…
Many hotels target guest acquisition efforts to specific markets in order to best anticipate individual preferences and needs of their guests. Likewise, such strategic positioning is a prerequisite for efficient marketing budget allocation.…
The proliferation of smartphones has led to the increased popularity of location-based search and recommendation systems. Online platforms like Google and Yelp allow location-based search in the form of nearby feature to query for hotels or…
Tourism data is one of the strategic data in Indonesia. In addition, tourism is one of the ten priority programs of national development planning in Indonesia. BPS-Statistics Indonesia has collected data related to tourism demand in…
Understanding tourist visitation patterns is crucial for decision makers in order to create smart tourism industry. A growing body of tourism research uses geo-location data in order to better understand tourism demand. In this paper, we…
This paper addresses the struggle of rural micro-entrepreneurs in the Global South in utilizing e-commerce to reach wider markets. This research paper looks at the adoption of e-commerce as a sustainable marketplace by the…
With increasing complexity of tourism business models and tasks, there is a clear need of the next generation e-Tourism infrastructure to support flexible automation, integration, computation, storage, and collaboration. Currently several…
This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…
A tourism destination is a complex dynamic system. As such it requires specific methods and tools to be analyzed and understood in order to better tailor governance and policy measures for steering the destination along an evolutionary…
One of the first things to do while planning a trip is to book a good place to stay. Booking a hotel online can be an overwhelming task with thousands of hotels to choose from, for every destination. Motivated by the importance of these…
With the advancement in the marketing channel, the use of e-commerce has increased tremendously therefore the basic objective of this study is to analyze the impact of business analytics and decision support systems on e-commerce in small…
This work has as the principal theme, the study, analysis and implementation of the methodology for use the web sites in e-commerce. The authors try to deal with particular methodological and applied aspects inherent in the analysis of data…
Web based e-banking is becoming an important aspect of worldwide commerce. The United Nations predicts 17% of purchases by firms and individuals will be conducted online by 2006. The future of Web-based e-banking in developed areas appears…