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We perform an analysis of the way individual users navigate in the Web. We focus primarily in the temporal patterns of they return to a given page. The return probability as a function of time as well as the distribution of time intervals…
Web traffic is a valuable data source, typically used in the marketing space to track brand awareness and advertising effectiveness. However, web traffic is also a rich source of information for cybersecurity monitoring efforts. To better…
Websites have an inherent interest in steering user navigation in order to, for example, increase sales of specific products or categories, or to guide users towards specific information. In general, website administrators can use the…
Understanding how various external campaigns or events affect readership on Wikipedia is important to efforts aimed at improving awareness and access to its content. In this paper, we consider how to build time-series models aimed at…
Audience interest, demography, purchase behavior and other possible classifications are ex- tremely important factors to be carefully studied in a targeting campaign. This information can help advertisers and publishers deliver…
Users' detailed browsing activity - such as what sites they are spending time on and for how long, and what tabs they have open and which one is focused at any given time - is useful for a number of research and practical applications.…
In todays fast pacing, highly competing,volatile and challenging world, companies highly rely on data analysis obtained from both offline as well as online way to make their future strategy, to sustain in the market. This paper reviews the…
The existing approaches to identify personalized salience zones of a Web page do not consider the dynamic behavior in time of the Web user's gaze or the alterations of its content. For this reason, this paper proposes the concept of visit…
In the practical work of websites popularization, analysis of their efficiency and downloading it is of key importance to take into account web-ratings data. The main indicators of website traffic include the number of unique hosts from…
The frequency of a web search keyword generally reflects the degree of public interest in a particular subject matter. Search logs are therefore useful resources for trend analysis. However, access to search logs is typically restricted to…
Analysis of aggregate Web traffic has shown that PageRank is a poor model of how people actually navigate the Web. Using the empirical traffic patterns generated by a thousand users over the course of two months, we characterize the…
The automatic search performance of search engines has become an essential part of measuring the difference in user experience. An efficient automatic search system can significantly improve the performance of search engines and increase…
As a mainstream marketing channel on the Internet, Search Engine Advertising (SEA) has a huge business impact and attracts a plethora of attention from both academia and industry. One important goal of advertising is to increase sales.…
Time series data are prevalent across various domains and often encompass large datasets containing multiple time-dependent features in each sample. Exploring time-varying data is critical for data science practitioners aiming to understand…
Perceived responsiveness of a web page is one of the most important and least understood metrics of web page design, and is critical for attracting and maintaining a large audience. Web pages can be designed to meet performance SLAs early…
Regression analysis is one of the most popularly used statistical technique which only measures the direct effect of independent variables on dependent variable. Path analysis looks for both direct and indirect effects of independent…
Time series data is a collection of chronological observations which is generated by several domains such as medical and financial fields. Over the years, different tasks such as classification, forecasting, and clustering have been…
We propose a multivariate model for the number of hits on a set of popular websites, and show it to accurately reflect the behavior recorded in a data set of Internet users in the United States. We assume that the random vector of visits is…
The emergence of Linked Data on the WWW has spawned research interest in an online execution of declarative queries over this data. A particularly interesting approach is traversal-based query execution which fetches data by traversing data…
Current advance of internet allows rapid dissemination of information, accelerating the progress on wide spectrum of society. This has been done mainly through the use of website interface with inherent unique human interactions. In this…