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This paper identifies the factors that have an impact on mobile recommender systems. Recommender systems have become a technology that has been widely used by various online applications in situations where there is an information overload…
Recommendation systems are present in multiple contexts as e-commerce, websites, and media streaming services. As scenarios get more complex, techniques and tools have to consider a number of variables. When recommending services/products…
In the modern, fast-moving world of e-commerce, many Android apps face challenges in providing a simple and secure shopping experience. Many of these apps, often enough, have complicated designs that prevent users from finding what they…
In the next few years, the W3C Web of Things (WoT) platform will represent a reference solution toward the deployment of fully interoperable systems, hence unlocking the potential of the IoT paradigm on several use-cases characterized by…
In e-commerce, content quality of the product catalog plays a key role in delivering a satisfactory experience to the customers. In particular, visual content such as product images influences customers' engagement and purchase decisions.…
Electronic commerce is emerging as the killer domain for data mining technology. The following are five desiderata for success. Seldom are they they all present in one data mining application. 1. Data with rich descriptions. For example,…
Mobile security has become more and more important due to the boom of mobile commerce (m-commerce). However, the development of m-commerce is facing many challenges regarding data security problems. Recently, blockchain has been introduced…
In recent years, column stores (or C-stores for short) have emerged as a novel approach to deal with read-mostly data warehousing applications. Experimental evidence suggests that, for certain types of queries, the new features of C-stores…
As an emerging business phenomenon especially in China, instant messaging (IM) based social commerce is growing increasingly popular, attracting hundreds of millions of users and is becoming one important way where people make everyday…
This paper presents our preprocessing and clustering analysis on the clickstream dataset proposed for the ECMLPKDD 2005 Discovery Challenge. The main contributions of this article are double. First, after presenting the clickstream dataset,…
Among the existing E-Commerce applications, online auctions are the most influential ones. Their impact on trading in the B2B (business to business) as well as in the B2C (business to consumer) and C2C (consumer to consumer) areas will be…
Digital technology organizations routinely use online experiments (e.g. A/B tests) to guide their product and business decisions. In e-commerce, we often measure changes to transaction- or item-based business metrics such as Average Basket…
A developer of mobile or desktop applications is responsible for implementing the network logic of his software. Nonetheless: i) Developers are not network specialists, while pressure for emphasis on the visible application parts places the…
The emergence of Large Language Models (LLMs) has revolutionized natural language processing in various applications especially in e-commerce. One crucial step before the application of such LLMs in these fields is to understand and compare…
An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main…
The Internet of Things (IoT) is an idea that intends to interface arranged data frameworks to actual items. The Internet of Things (IoT) has applications in pretty much every part of life in this day and age, and stock administration is no…
Cloud computing technology is an emerging new computing paradigm for delivering computing services. Although it still in its early stage, it has changed the way how many applications are developed and accessed. This computing approach…
The growing landscape of emerging wireless applications is a key driver toward the development of novel wireless system designs. Such a design can be based on the metaverse that uses a virtual model of the physical world systems along with…
This paper describes opportunities and challenges of using functional data analysis (FDA) for the exploration and analysis of data originating from electronic commerce (eCommerce). We discuss the special data structures that arise in the…
Machine learning (ML) systems have become vital in the mobile gaming industry. Companies like King have been using them in production to optimize various parts of the gaming experience. One important area is in-app purchases: purchases made…