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Related papers: Thinking Twice about Second-Price Ad Auctions

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We examine ``tournament'' second-price auctions in which $N$ bidders compete for the right to participate in a second stage and contend against bidder $N+1$. When the first $N$ bidders are committed so that their bids cannot be changed in…

Theoretical Economics · Economics 2024-03-14 Luca Anderlini , GaOn Kim

Signaling is an important topic in the study of asymmetric information in economic settings. In particular, the transparency of information available to a seller in an auction setting is a question of major interest. We introduce the study…

Computer Science and Game Theory · Computer Science 2012-04-26 Yuval Emek , Michal Feldman , Iftah Gamzu , Renato Paes Leme , Moshe Tennenholtz

The display advertising industry has recently transitioned from second- to first-price auctions as its primary mechanism for ad allocation and pricing. In light of this, publishers need to re-evaluate and optimize their auction parameters,…

Computer Science and Game Theory · Computer Science 2020-06-30 Zhe Feng , Sébastien Lahaie , Jon Schneider , Jinchao Ye

Auto-bidding has recently become a popular feature in ad auctions. This feature enables advertisers to simply provide high-level constraints and goals to an automated agent, which optimizes their auction bids on their behalf. In this paper,…

Theoretical Economics · Economics 2024-05-15 Yeganeh Alimohammadi , Aranyak Mehta , Andres Perlroth

We focus on online second price auctions, where bids are made sequentially, and the winning bidder pays the maximum of the second-highest bid and a seller specified starting price. For many such auctions, the seller does not see all the…

Methodology · Statistics 2026-02-23 Sourav Mukherjee , Ziqian Yang , Rohit K Patra , Kshitij Khare

We develop an optimization model and corresponding algorithm for the management of a demand-side platform (DSP), whereby the DSP aims to maximize its own profit while acquiring valuable impressions for its advertiser clients. We formulate…

Optimization and Control · Mathematics 2017-06-07 Paul Grigas , Alfonso Lobos , Zheng Wen , Kuang-chih Lee

Automated bidding to optimize online advertising with various constraints, e.g. ROI constraints and budget constraints, is widely adopted by advertisers. A key challenge lies in designing algorithms for non-truthful mechanisms with ROI…

Computer Science and Game Theory · Computer Science 2025-10-21 Yuan Deng , Yilin Li , Wei Tang , Hanrui Zhang

We study the price of anarchy of the generalized second-price auction where bidders are value maximizers (i.e., autobidders). We show that in general the price of anarchy can be as bad as $0$. For comparison, the price of anarchy of running…

Computer Science and Game Theory · Computer Science 2023-10-06 Yuan Deng , Mohammad Mahdian , Jieming Mao , Vahab Mirrokni , Hanrui Zhang , Song Zuo

We design algorithms for computing approximately revenue-maximizing {\em sequential posted-pricing mechanisms (SPM)} in $K$-unit auctions, in a standard Bayesian model. A seller has $K$ copies of an item to sell, and there are $n$ buyers,…

Computer Science and Game Theory · Computer Science 2010-08-11 Tanmoy Chakraborty , Eyal Even-Dar , Sudipto Guha , Yishay Mansour , S. Muthukrishnan

The internet advertising market is a multi-billion dollar industry, in which advertisers buy thousands of ad placements every day by repeatedly participating in auctions. An important and ubiquitous feature of these auctions is the presence…

Computer Science and Game Theory · Computer Science 2022-10-11 Santiago Balseiro , Christian Kroer , Rachitesh Kumar

In this paper, spectrum access in cognitive radio networks is modeled as a repeated auction game subject to monitoring and entry costs. For secondary users, sensing costs are incurred as the result of primary users' activity. Furthermore,…

Information Theory · Computer Science 2009-10-14 Zhu Han , Rong Zheng , Vincent H. Poor

The increasing competition in digital advertising induced a proliferation of media agencies playing the role of intermediaries between advertisers and platforms selling ad slots. When a group of competing advertisers is managed by a common…

Computer Science and Game Theory · Computer Science 2022-05-02 Giulia Romano , Matteo Castiglioni , Alberto Marchesi , Nicola Gatti

In the online (time-series) search problem, a player is presented with a sequence of prices which are revealed in an online manner. In the standard definition of the problem, for each revealed price, the player must decide irrevocably…

Data Structures and Algorithms · Computer Science 2021-12-06 Spyros Angelopoulos , Shahin Kamali , Dehou Zhang

Recent empirical work demonstrates that online advertisement can exhibit bias in the delivery of ads across users even when all advertisers bid in a non-discriminatory manner. We study the design of ad auctions that, given fair bids, are…

Computer Science and Game Theory · Computer Science 2021-12-02 Shuchi Chawla , Meena Jagadeesan

Auctions are widely used in exchanges to match buy and sell requests. Once the buyers and sellers place their requests, the exchange determines how these requests are to be matched. The two most popular objectives used while determining the…

Data Structures and Algorithms · Computer Science 2024-03-06 Mohit Garg , Suneel Sarswat

In a single-parameter mechanism design problem, a provider is looking to sell a service to a group of potential buyers. Each buyer $i$ has a private value $v_i$ for receiving the service and a feasibility constraint restricts which sets of…

Computer Science and Game Theory · Computer Science 2022-02-21 Michal Feldman , Vasilis Gkatzelis , Nick Gravin , Daniel Schoepflin

In online combinatorial allocations/auctions, n bidders sequentially arrive, each with a combinatorial valuation (such as submodular/XOS) over subsets of m indivisible items. The aim is to immediately allocate a subset of the remaining…

Computer Science and Game Theory · Computer Science 2024-09-18 Paul Dütting , Thomas Kesselheim , Brendan Lucier , Rebecca Reiffenhäuser , Sahil Singla

In display advertising, advertisers want to achieve a marketing objective with constraints on budget and cost-per-outcome. This is usually formulated as an optimization problem that maximizes the total utility under constraints. The…

Computer Science and Game Theory · Computer Science 2024-09-09 Anoop R Katti , Rui C. Gonçalves , Rinchin Iakovlev

We provide efficient estimation methods for first- and second-price auctions under independent (asymmetric) private values and partial observability. Given a finite set of observations, each comprising the identity of the winner and the…

Computer Science and Game Theory · Computer Science 2022-05-05 Yeshwanth Cherapanamjeri , Constantinos Daskalakis , Andrew Ilyas , Manolis Zampetakis

In the online 2-bounded auction problem, we have a collection of items represented as nodes in a graph and bundles of size two represented by edges. Agents are presented sequentially, each with a random weight function over the bundles. The…

Computer Science and Game Theory · Computer Science 2024-10-17 José Soto , Victor Verdugo
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