The light neutrino masses are at present most stringently constraint via cosmological probes. In particular the Planck collaboration reports ∑mν≤0.12eV at 95% CL within the standard cosmological model. This is more than one order of magnitude stronger than the one arising from laboratory searches. The cosmological bound taken at face value excludes a plethora of neutrino flavour models which can successfully explain the neutrino oscillation data. The indirect nature of the cosmological bound, however, allows to relax the bound to up to ∑mν∼1eV if neutrinos decay on timescales shorter than the age of the Universe, τν≤tU. We present how a decay of the type νi→ν4ϕ can be realized within general models of the minimal extended seesaw framework. The idea is then explicitly realized within the context of a U(1)μ−τ flavour model.