Regular variation in the branching random walk

Let $\{\mm_n, n=0,1,...\}$ be the supercritical branching random walk starting with one initial ancestor located at the origin of the real line. For $n=0,1,...$ let $W_n$ be the moment generating function of $\mm_n$ normalized by its mean. Denote by $AW_n$ any of the following random variables: maximal function, square function, $L_1$ and a.s. limit $W$, $\su |W-W_n|$, $\su |W_{n+1}-W_n|$. Under mild moment restrictions and the assumption that $\rP\{W_1>x\}$ regularly varies at $\infty$ it is proved that $\rP\{AW_n>x\}$ regularly varies at $\infty$ with the same exponent. All the proofs given are non-analytic in the sense that these do not use Laplace-Stieltjes transforms. The result on the tail behaviour of $W$ is established in two distinct ways.