Quantum metrology: why entanglement?

We show why and when entanglement is needed for quantum-enhanced precision measurements, and which type of entanglement is useful. We give a simple, intuitive construction that shows how entanglement transforms parallel estimation strategies into sequential ones of same precision. We employ this argument to generalize conventional quantum metrology, to identify a class of noise whose effects can be easily managed, and to treat the case of indistinguishable probes (such as interferometry with light).