Despite the vastly different angular scales on which they are measured, the integrated λ21 cm \HI\ optical depth measured interferometrically, \WHI, is a good proxy for the optical reddening derived from IR dust emission, with %\WHI\ ≡∫τ(\HI)dv=(13.8±0.7)\EBV(1.10±0.03) \kms\ \WHI\ ∝ \EBV1.10 for 0.04 mag \la \EBV\ \la 4 mag. For \EBV\ \la0.04 mag or \WHI\ <0.7 \kms, less-absorbent warm and ionized gases assert themselves and τ(HI) is a less reliable tracer of \EBV. The \WHI-\EBV\ relationship can be inverted to give a broken power-law relationship between the total hydrogen column density N(H) and \WHI\ such that knowledge of \WHI\ alone predicts N(H) with an accuracy of a factor 1.5 (±0.18 dex) across two orders of magnitude variation of \WHI. The \WHI-N(H) relation is invariant under a linear rescaling of the reddening measure used in the analysis and does not depend on knowing properties of the HI such as the spin temperature.