Social live streaming services (SLSS) (e.g. Twitch, YouTube Live) combine real-time presentation of user-generated content with social networking features that allow streamers and viewers to interact in a co-present social online setting. Mobile live streaming is now an integrated feature in many social media apps (e.g. Facebook, Instagram, Snapchat) and has recently advanced as a popular form of content creation on entertainment-based short-video apps, especially in the Chinese market and foremost Douyin, the Chinese version of TikTok.
@article{arxiv.2108.05960,
title = {Motivations and Expectations for Virtual Gift-Giving in Douyin Live Streams},
author = {Huilian Sophie Qiu and Daniel Klug},
journal= {arXiv preprint arXiv:2108.05960},
year = {2021}
}
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The 22nd Annual Conference of the Association of Internet Researchers, Virtual Event, 13-16 Oct 2021