Heavy Meson Exclusive Decays in the Framework of QCD Sum Rules

We discuss applications of QCD sum rules on the light-cone to the form factors of the exclusive transitions $B \rightarrow \pi$ and $D\rightarrow \pi$, and to the $B^*B \pi$ and $D^*D \pi$ coupling constants. In the light of our results we examine the pole dominance model for these form factors. A first estimate is given on the nonfactorizable amplitude of the decay $B \ra J/\psi K$.