English

Emergence of product differentiation from consumer heterogeneity and asymmetric information

Trading and Market Microstructure 2009-01-06 v2 Physics and Society General Finance

Abstract

We introduce a fully probabilistic framework of consumer product choice based on quality assessment. It allows us to capture many aspects of marketing such as partial information asymmetry, quality differentiation, and product placement in a supermarket.

Keywords

Cite

@article{arxiv.0804.1229,
  title  = {Emergence of product differentiation from consumer heterogeneity and asymmetric information},
  author = {Linyuan Lü and Matus Medo and Yi-Cheng Zhang and Damien Challet},
  journal= {arXiv preprint arXiv:0804.1229},
  year   = {2009}
}

Comments

12 pages, 12 figures